Last week, we show you steps to turn fact-driven white papers into infographics.
If you have successfully turned your premium content like white papers and ebooks into infographics, the next step is to maximize the results they can generate.
Today, I want to discuss about 5 ways infographics can help strengthen your sales funnel.
#1: Attract traffic to your website
Infographics, when putting at the top of your sales funnel help drive more traffic via organic search, link building and social shares.
#2: Raise awareness about your business via social media channels
In 2014, 39% of B2B buyers identified that they share infographics on social media frequently. Share on XIn 2014, 39% of B2B buyers identified that they share infographics on social media frequently. (Source)
#3: Convert visitors into qualified leads
Infographics can be used as your offer for email opt-in or to redirect visitors to your landing page where they are asked to fill in information to receive premium content like white papers or ebooks.
#4: Educate and nurture your leads
Well-designed infographics about any complicated topics help you educate and build great relationships with opt-in leads in an entertaining way.
#5: Surprise and delight your customers
Keeping frequent connection with your customers is a great way to grow your business.
Infographics can be your secret weapon to attract more interest and generate delight from your current customers, build trust and finally turn them into brand advocates.
5 Ways Infographics Can Strengthen Your Sales Funnel from Catherine Pham
Community manager at Visual Contenting. Jacqueline loves to talk about social media trends, new technology and how they help businesses accelerate their marketing efforts.
