Social media has moved on to be the largest avenue of effective online marketing in the present day. There is definitely a great deal of importance of social media on the logo of a company. It leads to effective marketing of the company and its services on the social media through the logo. The logo although small with respect to size is a crucial element that leads to the success of a social media campaign. Customers come across this logo on a regular basis on the social media and eventually form a basic perception of the company with the hope that it will stay with them throughout.
However, there are certain aspects that collectively generate a good logo design like the fonts, colors, taglines, etc that are to be considered appropriately while heading for to design. However designs those work well for a logo in the social media require reflecting on various other variables.
Ways in which Logo Design Greatly Impacts Social Media Marketing
- Logo plays a big part with respect to online marketing strategies in determining the success of a campaign.
- Social media platforms like Facebook, Twitter, Instagram, etc helps the companies to gain an insight into the tastes and preferences as well as the likes and dislikes of the customers.
- It also serves as the fastest way of building brand recognition for a company.
There are certain ways in which the logo impacts marketing of a business through the highly potent social media.
Enhanced Visibility of the Business
Nowadays with the help of various social media platforms like Twitter, Instagram, Facebook, etc, many aspects of a business are featured and made visible to a larger audience. The logo lays a strong impact on the perception of the business by the market players.
This visibility of the business through the company’s logo helps in making people aware of the products and services of a company as well as help in attaining loyal customers for the same.
Increase in followers, shares and friends
A company wishing to enhance its online presence may opt for social media marketing of its logo. An attractive and effective logo greatly helps in increasing the number of friends, followers and shares that the social media profile of an organization can receive. This is because any attractive and professional logo posted on a webpage is most likely to be shared by people with their friends, colleagues, etc as compared to one that hardly seems trustworthy or reliable. Say for instance when Twitter or Facebook changed their logo, the same was shared a number of times on respective social media platforms.
Increase in the perception of the size of the business
Attractive branding of the company on a social platform helps a business appear more professional as well as bigger than it actually may be even if the company constitutes a team of two or three people.
Social media posting leads to an increase in the perception of people with respect to the size of the business.
Advocates professionalism and increases trust
Posting on a social media webpage reflects professionalism as well as leads to an increase in the trust besides infusing a long-lasting feel for the business.
A logo that is designed well shows that the company is a reliable one on which people can trust as well as vouches for its professionalism. This makes customers to perceive the company as one that will be for them in the near future.
Effective communication of the business story
Social media posting of the logo leads to effective communication of the story in various ways from the choice of the font and color to a meaningful story.
Gain in competitive advantage
Marketing of the products and services that a company offers to its existing customers as well as its prospects on social media platforms helps in gaining an edge over the competitors.
It also makes the business able to stand out from the rest of the crowd.
A visually interesting logo appeals as well as relates to the clients. This will also help in the business materials ranging from the official website of the company to all print materials of the same. –
Drives brand recognition across multiple platforms
On using a logo consistently across several platforms, customers get multiple impressions of the logo, leading to enhanced memorability. As majority of people are visual learners, they are likely to remember the brand better the time they come across the same visually as opposed to hearing and reading about the same.
Enticing and attracting customers do not rely only on a visually appealing logo but also on the quality of services rendered by a company. Offering customers with better services consistently matters a lot with respect to winning their loyalty. Apple Inc for instance is highly favored by people for its excellent quality and advanced line of gadgets. Irrespective of changes in its logo, customers will always remain loyal to the brand.
- Social media marketing plays a huge role in enhancing and strengthening the online presence of an organization.
- It is important to remember that a good logo design is essentially not the one that is sure to prove functional on all social media platforms.
- It may not necessarily adhere to all of the guidelines strictly or may not fit perfectly in all circumstances.
Moreover, sharing on appropriate platform is required for effective marketing and thereby an increase in the customer base. For instance, for a jeweller who wishes to promote and market his creations online may post the photos of the jewellery designs on Pinterest or Instagram rather than Facebook or Twitter to have better results.
However, by focussing on social media usage and carefully concentrating on the same, while designing the logo, it is more likely to be inclined towards the creation of one that will surely be easier to deplay as well as will enjoy a distinctive online presence.
Sarbani Sen is the Project Manager at Logo Design India. Her vast experience in working for different types of graphic design projects enables her to come up with informative posts pertaining to different aspects of graphic design. She has shared her experience through various posts available across different websites and likes to stay updated on the latest developments taking place in the graphic design industry.
