With 200 million active users and 60 million daily photo uploads, Instagram has quickly become a formidable social force. But what makes it such a unique marketing platform?
It's complete emphasis and reliance on visual content. Hashtags, followers, text and comments are all circumstantial and SECONDARY when compared to the visual when it comes to Instagram. Figuring out how to utilize this unique way of interacting with 200 million potential customers is a great way to stay ahead of the competition and ensure that all of your social marketing fronts are covered.
Follow this guide to Instagram enlightenment (featuring several statistics pulled by the social media team at the TollFreeForwarding blog). #Goodluck!
Dave Landry Jr. is a journalist, marketer and financial consultant from Southern California
