As an online retailer, most of you want to increase your sales. However, even applying the fundamental/basic strategy, you find it difficult to choose the best ecommerce marketing strategies that can help you boost your sales. To assist you, here are a few marketing strategies:
Create a sense of urgency
In your online business, you need to be transparent and clearly mention who you are and what you do. At the same time, you should build urgency so that you can encourage customers to shop your products.
For instance, take TobaccoPipes.com that sells an extensive range of branded cigars. This online seller displays when cigars or tobacco pipes of a particular brand are Out of Stock. Such displays make buyers eager to know more about those cigars or tobacco pipes.
Recommended: Boost Your E-commerce Business with These Useful Tactics
Upsell relevant products
Perhaps you would have heard the phrase, would you love to supersize your products? It is an instance of product upselling in which you show a premium quality version of a product to customers that they originally are thinking of shopping for. Upselling the relevant products is one of the most effective ways to boost your sales.
Sometimes, buyers have no idea about the premium version of a product available, or they don’t know how a similar product will be a better fit to their needs. Take Tobaccopipes.com as an example. This online seller sells Tobacco pipes and accessories. When a customer clicks on a product page to know more about products, he comes across a few similar products after scrolling down the page. The price range is similar to the product he was going through above.
To have a better upsell for your own online store, follow these tricks:
- Make it sure that your upsells are relevant to the products your customers are looking at
- Be sensitive to your shopper’s range of anticipated price
- Ensure your upsells meet your customer’s original needs
Evaluate the market competition
Always keep in mind that numerous others are in your product niche. You should find out where you lie in the market in comparison with your counterparts. The evaluation of competition in the market will help you comprehend what strategies they are applying and how many of those strategies you haven’t tried yet. With this analysis, you will know their work approach, the factors that lead them to succeed, and the way to engage customers.
Work on to offer possible offers and discounts
Many online shoppers expect something from you when they buy from your online store. According to the study of the National Retail Federation, approximately 75% of Americans expect free shipping. Several others assume that their favorite ecommerce brands would offer a discount, other incentive, and coupon code to buy particular products.
As an Ecommerce business owner, you can’t give all what customers want. However, you can decide what offers, discounts, or incentives you can give your buyers. You can easily offer Free Shipping to your shoppers when they purchase products of a certain amount.
Recommended: 8 Ways to Provide a Better E-Commerce Experience in 2020
Know your audience’s interests
Online retailers make many mistakes in their marketing strategies, and paying attention to the funnel bottom is one of those mistakes. They target the customers who are ready to buy particular products, but forget to draw the attention of people who browse potential products. As a sincere ecommerce business owner, you should focus on such people to build a business relationship with them so that they would buy products from your e-store in the future. It is essential for you, as approximately 17% of people browse the website of an online store with an intention to shop instantly. Approximately 17% of people browse the website of an online store with an intention to shop instantly. Click To Tweet
To get in touch with such shoppers, you need to pay attention to the content you have put as product descriptions or publish in your blog. Keep the content informative and engaging, but not only for the purpose of selling your products. From SEO and SMO to blog posts, be very careful and work out to educate your customers and try to solve their queries through your content.
Recommended: The Marketing Funnel Explained
Opt for referral marketing
According to Nielsen Study, 82% of people love talking to their friends, relatives, colleagues, or family members before making any online purchase. It means you can increase your online sales if you find a way to convince customers to recommend your products when their known persons look for the products you sell. You can introduce a referral program and give something to a customer when they refer your products to their friends and other known persons.
Conclusion
You can come across a large number of ecommerce marketing strategies, from securing your website to offering discounts and deals, when you search how to boost your online sales. You need to be very careful in planning your marketing strategies, as all the strategies that you come across may not work for you. Whatever strategies you apply to boost your online sale, you need to analyze and be ready to leave the one that doesn’t work and apply the one that can help you get your desired results. Your constant analysis and marketing efforts will lead you to succeed.
Smith Willas is a freelance writer, blogger, and digital media journalist. He has a management degree in Supply Chain & Operations Management and Marketing and boasts a wide-ranging background in digital media.
