Check out this infographic from Oktopost to learn more about the history of social media.
The Anatomy of Social Media Graphics
This infographic from Giraffe Social Media discusses about how to create the most common forms of social media graphics to showcase …
How to Improve ROI In the Ever-Changing Era of Instagram Influencer Marketing?
Introduction In recent years, Instagram has become a powerful marketing tool for businesses. The platform’s popularity has given rise to …
Instagram Post Insights: 6 Essential Tips that Actually Work to Accelerate Your Growth
Introduction Are you looking to accelerate your Instagram growth? Knowing your Instagram post insights is essential for leveraging your followers …
7 Marketing Risk Management Mistakes to Avoid
Imagine a marketing professional about to launch a new campaign. They’ve devoted countless hours to planning, strategizing and envisioning its …
How and Why to Use TikTok for Real Estate Marketing
All real estate agents should learn about TikTok. This app exploded in popularity over the past few years, and all …
What’s the Difference Between Green Marketing and Sustainable Marketing?
People often use both green and sustainability to raise awareness and reference accountability for environmental protection — for instance, keeping …
The Why and How of EDI in Health Care
EDI in health care is often necessary because it protects patient privacy and keeps organizations compliant with relevant laws. Beyond …
The Future of Martech: 6 Emerging Trends for 2023
Marketing technology, or martech, is a rapidly evolving field that encompasses a wide range of tools and platforms designed to …
Marketing to the Layman: How to Market in Complicated Industries
Customers won’t buy what they don’t understand. That idea is straightforward enough, but applying it can be challenging when trying …
How to Avoid Exploiting Grief in Advertising
How can businesses connect with audiences on sensitive topics without appearing to exploit grief in advertising? This is a serious …
How to Use Freelance Marketers
Many businesses hire freelance marketers rather than employing the services of a full-fledged marketing agency. Freelancers often charge less for …
When and Why Should You Outsource?
Outsourcing is common, but is it right for every business? While it can increase organizations’ productivity and budget, it may …
How to Market Yourself As a Job Candidate
Obtaining a job in today’s competitive scene is a marketing campaign. Candidates tout their accomplishments, hoping to have a chance …
Ethically Marketing Financial Services
Ethical issues have long plagued the financial services industry, from embezzlement and counterfeiting to criminal usury. However, it’s important to …