Initially intended to make communications easier, social media has fast become one of the most powerful marketing platforms on earth. …
6 Video Marketing Predictions for 2021
As 2020 nears its end, many marketing professionals are ironing out plans for how they’ll promote products and reach customers …
Most Important On-Page SEO Factors that You Can’t Miss
On-page SEO can sound a little intimidating at first, especially if you’re a beginner. However, it’s a lot easier than …
RecordCast, A Web Application for Screen Video Recording
Recording screencast is not something we do every day, but it is an increasingly common practice among Internet users. We …
Choosing the Best Social Media Platforms for Your Business
Social media is a significant marketing tool for businesses that want to remain visible and relevant in today’s busy world. …
How Can You Apply the ‘Design for All’ Concept to Your Website?
Around 57 million people in the U.S. have some form of disability. Many types of disability interfere with one’s ability to …
8 Digital and Graphic Design Trends of 2021
Year after year, digital design has been hurtling into wilder and bolder territories, and this past year has only accelerated …
Affiliate Marketing Basics for Bloggers
If you don’t know what affiliate marketing is, may I recommend this new book to you? That was it. That …
6 Cloud Marketing Trends to Watch for in 2021
Cloud marketing is an emerging term that describes a company’s collective digital marketing efforts. The goal is to reach customers …
What Marketing Strategy Is Best for Your Business?
It’s not enough for a marketing professional to realize it’s time to get serious about spreading the word about a …
4 Hashtag Generator Tools That Are Really Easy to Use
An effective hashtag strategy can ramp up your social media returns. However, if you’re exasperated over hashtags that don’t work, …
Ecommerce Marketing Strategies that Will Boost Your Online Sales
As an online retailer, most of you want to increase your sales. However, even applying the fundamental/basic strategy, you find …
A Guide to Influencer Marketing on Instagram
Image credit: Unsplash A Guide to Influencer Marketing on Instagram The influencer marketing space is estimated to be worth a …
26 Conversion Rate Optimization Stats to Fuel Your Blog Strategy
Are you wondering why even after drawing in thousands of page views, not a lot of visitors are converting into …
8 Guidelines for Evaluating a MarTech Strategy
A thoughtfully created marketing technology (MarTech) stack can get companies closer to their goals. However, some professionals feel compelled to …