All real estate agents should learn about TikTok. This app exploded in popularity over the past few years, and all …
What’s the Difference Between Green Marketing and Sustainable Marketing?
People often use both green and sustainability to raise awareness and reference accountability for environmental protection — for instance, keeping …
The Future of Martech: 6 Emerging Trends for 2023
Marketing technology, or martech, is a rapidly evolving field that encompasses a wide range of tools and platforms designed to …
Marketing to the Layman: How to Market in Complicated Industries
Customers won’t buy what they don’t understand. That idea is straightforward enough, but applying it can be challenging when trying …
How to Avoid Exploiting Grief in Advertising
How can businesses connect with audiences on sensitive topics without appearing to exploit grief in advertising? This is a serious …
How to Use Freelance Marketers
Many businesses hire freelance marketers rather than employing the services of a full-fledged marketing agency. Freelancers often charge less for …
How to Market Yourself As a Job Candidate
Obtaining a job in today’s competitive scene is a marketing campaign. Candidates tout their accomplishments, hoping to have a chance …
Ethically Marketing Financial Services
Ethical issues have long plagued the financial services industry, from embezzlement and counterfeiting to criminal usury. However, it’s important to …
Marketing to Job Applicants: How to Attract the Best Talent
Recruiting qualified applicants can be a major challenge for any business, but the right marketing goes a long way toward …
Can You Use ChatGPT In Your Marketing Strategy?
A big part of marketing today is capitalizing on the latest tools and technologies. Audiences and trends shift quickly, but …
How to Promote Your Business with Stickers at Corporate Events
Custom stickers can be helpful if you enter into the contract on a tight budget or search for a unique …
The Importance of Compliance in Pharmaceutical Marketing
Compliance is the touchstone for pharmaceutical marketing efforts. Advertising pharmaceuticals requires care and precision to convey accurate, up-to-date information. Otherwise, …
How to Avoid False Advertising for Cosmetic Products
Marketing and advertising in the digital age have presented new challenges for professionals in the industry. The sheer number of …
Should You Be Doing Your Own Market Research?
Market research is the bread and butter of a budding company, propelling small businesses into a new era of customer …
How Is Marketing Taxed?
Can small business owners deduct marketing costs? According to the Internal Revenue Service (IRS), companies can take off the amount …