Selling a business is no easy feat. Compiling financial statements and preparing employees for a transition is time-consuming and business …
8 Scammy Marketing Tactics to Avoid
Scams have been prevalent in advertising for a long time. They’re an unfortunate part of society because someone or some …
Using Predictive Analytics in Healthcare Marketing
Effective health care marketing is the key to connecting potential patients with the right doctor and facility. Predictive analytics can …
Why You Should Continue Your Marketing Education
Every year, many professionals begin their journey in marketing because of its career potential. Marketing jobs continue to grow and …
How Much Should You Be Marketing to Gen Z?
Generation Z is the group of people born between 1996 and 2012, currently ranging from near-adolescent children to young adults. …
How to Make TikTok Ads Stand Out
TikTok is a fun platform for creating a brand personality and presence. Companies whose customers are mainly Gen-Z may find …
How to Make Your Banner Ad Both Creative and Effective
Banner ads are among the top forms of marketing in today’s online world, and they can be found in various …
Data-Driven Marketing Trends for 2022
Digital marketing trends are constantly evolving, especially as business landscapes and technologies advance. As a result, companies have to adapt …
Why You Should Incorporate Sustainability Marketing Into Your Brand
When it comes to promoting your brand, there are many different marketing strategies available. If you are a small business …
7 Marketing Tips for B2B Businesses in 2022
As the year comes to a close, marketers are setting their eyes on the trends that will drive businesses in …
How to Make Thankful Marketing Work for You This November
Expressing gratitude during this time of the year is something everyone can get behind. The past couple of years have …
6 Fresh Ways to Capitalize on Holiday Content Marketing in 2021
Holiday-themed content can help companies gain traction with their audience by giving them helpful, relevant material. Here are six ways …
8 Changes to Email and What They Mean for Your Open Rates
Email is a central part of any online marketing campaign. Email marketing generates an average ROI of around $42 for …
How Philanthropic Marketing Can Give You an Edge
Business plans often focus on improving company growth through metrics like sales and recruiting, but philanthropy connects those factors in …
6 Better Ways to Explain Your Business to Customers
No matter the products you sell or the services provided, it’s crucial to help potential customers grasp why they’d need …