Most marketers are well aware that the way people shop online has changed rapidly with the rise of social media …
Risk Management Best Practices for Mobile Marketing Initiatives
Mobile marketing has become a cornerstone for brands to reach their audience effectively. However, the landscape is fraught with potential …
The Impact of Seasonality on Ad Performance
The season has a huge impact on consumer spending. An ad campaign that attracts buyers during the holidays may fall …
Creating an Influencer Marketing Toolkit for Small Businesses
Small businesses can leverage social media by tapping into the power of influencers to reach similar audiences to the ones …
Crafting a Visual Brand Identity for Your New Business
Humans are naturally visual creatures. They rely on sight to interact with everything around them, from recognizing faces to interpreting …
Visual Analytics: Deciphering Your Marketing Spend Effectiveness
Data is everywhere, awashing marketers with information that ranges from demographics to customer journey insights. Marketers often use this information …
How QR Codes Can Bridge the Online-Offline Retail Divide
What if businesses could reach new customers, keep them entertained and stand apart from competitors? They can by tapping into …
Creating Engaging Content for Workplace Safety and Compliance Training
Keeping employees interested in workplace safety and compliance training can be a challenge. After all, most workers would rather get …
Unlocking the Power of Employee Feedback Loops in Shaping Internal Marketing Campaigns
An employee feedback loop is a two-way communication system between workers and leadership. Ideally, it is open, and staff can …
Influencer Marketing: A Growth Marketing Powerhouse
Recall a recent instance of scrolling on TikTok or YouTube. How easy is it to be compelled to purchase a …
Promoting Financial Literacy With Digital Content
The internet is full of dubious financial advice. Amid all that misinformation and people having more control over their money …
Why Generative AI Can’t Replace Marketers
Will generative artificial intelligence (AI) soon replace marketing teams? It’s unlikely. AI models like ChatGPT and DALL-E are amazing pieces …
How Can Ongoing Training Enhance Creativity and Innovation in Marketing?
When should an employee’s training stop? The best companies to work for would say it never does. Savvy marketing companies …
Building the Bridge Between Marketing and Finance
The way marketing and finance departments work together can help or hurt a company. While each department has different objectives …
How Much Student Debt Will You Have From a Marketing Degree?
Is a marketing degree worth it when factoring in student debt? People with marketing degrees can earn a lot of …