Simple research could show you how popular are Google searches that consist of “Commercial Real Estate” followed by a city or a state. Many investors, as well as tenants, are looking up information via the internet, so this should be a good enough reason for you to step up your marketing strategy and make people fall in love with your real estate. The market is large but so is the competition. This is no longer a small-business thing, we’re talking big things now. Check out a couple of ideas on how to build a rock-solid marketing strategy for your commercial real estate.
Come up with a marketing plan
Even going to the grocery store requires some kind of planning, otherwise your wife is probably going to nag about you buying the wrong cheese again. It’s the same out here in the market when you don’t have a plan, except that the person yelling at you is actually your manager or your boss who’s furious. Now that you understand the consequences, gather the team and start making a plan for your CRE marketing.
Design a website
Your business’ online existence is crucial for its success - just like you’re nobody without an ID card, your company doesn’t exist if there’s no high-converting website to represent it. Unless you’ve got some amazing website developers on your team, don’t hesitate to find someone who’s ready to make a killer website. It’s often the first step of the relationship between you and your customers, so why not try to make a good first impression? According to an online course in principles of design thinking, in a complex and changing environment like the one we live in, it is crucial to identify opportunities for designing and implementing useful and innovative solutions focused on the user.
Content marketing
Having a website and various social media profiles is definitely a good idea, but it’s not a museum that’s just going to stand there and act beautifully. You have to make it alive and interesting, and that’s where content marketing steps in. Developing a content marketing strategy can help you plan your content depending on your target audience and depending on where you’re going to post it.
Make good use of SEO
SEO (Search Engine Optimization) is a topic we could talk about for days and we still wouldn’t say everything there is to say about it. However, it’s necessary that you understand the importance and possibilities of a good SEO. Perform it well, and people will see be seeing your website first for the keywords that matter. Unfortunately, since it’s a two-edged sword, if you perform it badly rest assured that your website will be somewhere on one of Google’s pages that nobody ever looks at.
Email marketing campaigns aren’t dead
As a new master program in advertising puts it, this discipline is looking out for new ways of reaching people, who are more alert and streetwise than in the past. People are getting harder to trick, but they are also appreciating good marketing, even when it comes in a form of an email. Planning a good email marketing campaign can generate a lot of possible investors and clients. Once your email catches their attention, it’s up to you to come up with an amazing CTA (Call to action) as well as with an awesome landing page that will make them stay around and see what is it that they can get from you.
Let them talk about you
Don’t be afraid of showing up in the news, magazines or on any other portal. If you’re doing your business properly and your PR handles things well, press coverage can help boost your business even further. You should take any opportunity you can to show the people who you are and why they should go for what you’re representing.
Make an appearance at important events
Reaching out to various target audiences by news and interviews is going to work almost always, but that doesn’t mean you’re done with the public. Make sure to make an appearance at events that will be crowded with investors, potential clients as well as large press coverage. This is like an all-in-one opportunity for you to show everyone how great you are and to acquire as many benefits as you can.
Keep track of your achievements
There’s no better feeling than looking back at what you’ve accomplished so far and admiring yourself for success. Make sure to do this from time to time, because not only that it motivates you to be even more successful, but it also helps you figure out what were the periods you lived through and choices you made that helped you grow bigger.
In order to wrap it up, you have to understand that you can’t just sit back and wait for your commercial real estate to pop off. Effective marketing strategies require time and effort, but final results require even more time and effort. Prepare yourself for the market battle and keep an eye on the ideas you have just read. Good luck out there!
Jennifer Hahn Masterson is a seasoned freelance visual designer and digital nomad, aiming to shape and enhance the user experience through considering the effects of illustrations, typography, photography, space, colours and layouts on the usability of each product and its aesthetic appeal. When she is not busy pondering about the design principles of unity, space, hierarchy, balance, contrast, scale and similarity, she likes to immerse herself in a good book and satisfy her perpetual wanderlust.
