Just when you think you might have a handle on the best ways to market your business, a new piece of software, technology, or platform is introduced. Marketing is a fluid and rapid-changing entity, and it’s important to always move with it – as well as being constantly aware of any changes which can help your business. These can vary from simple changes, better marketing habits to undertake or more substantial, more advanced investments you can make in developing marketing technology.
Social Media Trends
To stay up to date with the latest interests and behaviors of your consumers, you’ll need to stay informed regarding the latest social media trends at all times. These trends can change weekly or even daily, so it’s crucial to incorporate checking social media into your marketing schedule and tailor your marketing towards these trends in the market, wherever you can. Having active profiles on social media platforms help you to follow trends better and set up alerts to specific behavior.
Updated Skills
As the world of marketing and its demands are ever-changing, it’s crucial that your skillset changes along with the trends, too. It could be training in a new way of communication or leadership to fit with new marketing aspects or capabilities, especially if you’re in a management position where you need to lead a team based in marketing. Continually looking to update and maintain your skillset is a must for any business marketing, and professional coaching teams like Corporate Coach Group can help with that.
New Technology
There has been a huge rise in technology which can greatly assist marketing, and a prime example of this is AI technology. More and more businesses are looking to incorporate Artificial Intelligence into the everyday running of their business to ensure that technology and computer software can perform jobs quicker than an individual would be able to, as well as offering better management solutions such as a 24-hour chatbot. Digital communication is now the preferred norm for any consumer, and a business should be looking at ways to make that easier through growing technology.
Interactive Engagement
Consumers seek real-time solutions to their problems or queries regarding any business, and positive reinforcement is gained from personal interaction and engagement through media and marketing methods. This could be from live video chat, informative content videos uploaded to your business website or any other means of interactivity your business can promote.
Quality Over Quantity
Producing informative content (and lots of it) rich with keywords, brand message, and promotive information has long been a vital aspect of any business marketing – and still is. However, there will undoubtedly be more movement into focus being more on the quality of content, even if it is a small post or feature, compared to a long blog post filled with non-informative text used only to push keywords. Content marketing is an important tool, but it should also be prioritized that any content produced by a business should be high quality, engaging and informative, rather than recycled and bland.
Community manager at Visual Contenting. Jacqueline loves to talk about social media trends, new technology and how they help businesses accelerate their marketing efforts.
