Although brands continue to leverage email marketing, some of them don’t necessarily enjoy the full benefits. Customers receive many emails from multiple brands every day. So the challenge is to stand out from your competitors and get your target customers to visit your website.
To get the best results from your email campaigns, you need to personalize your email communications. This infographic about personalized email marketing by Post Funnel is a detailed guide on how to do that.
The content in personalized emails is less promotional, more relevant, and therefore, more conversational. Customers love to have these kinds of personal conversations with brands.
In 2018, personalized email communication helped brands to increase their conversion rates up to 5% and click-through rates up to 18%. In 2018, personalized email communication helped brands to increase their conversion rates up to 5% and click-through rates up to 18%. Share on X
Here are three personalized email tactics that you can implement to maximize the impact of your email marketing.
1. Ask Relevant Questions
Sending one type of email communication to each of your subscribers doesn’t make much sense. They each have a different reason for subscribing to your emails. So, you need to ask yourself a pretty straightforward and simple question: Why did they visit your website or sign up for your newsletter?
Give your customers options and ask them to select an appropriate reason for visiting your website or signing up for your newsletter. This will help you segment your customers into different categories and send them personalized email communications.
2. Create Relevant Landing Pages
You can design your landing pages according to your personalized emails. This will help you increase the success rate of your email marketing. Use the same CTAs and maintain a consistent look for your landing pages and personalized emails.
This will give your customer a more seamless experience. And it will increase your chances of converting them.
For example, Nuffield Health is a fitness organization and they implemented this strategy. They used the same content for their landing page and personalized emails. The results were very impressive, and they witnessed a visible increase in conversion rates.
3. Responsive Email Design
You also need to create a responsive email design if you want to boost your user engagement. If a recipient doesn’t like the look of your email, they will close it without clicking on anything, and you don’t want that to happen. So, you need to understand the devices your target customers are using and create responsive email designs accordingly.
Your recipients should be able to open your emails on their laptops, tablets, and/or mobile phones. This will ensure that they get the best email experience.
You need to pay attention to a few important elements to create a responsive email design. This includes font size and style, email length and continuity, buttons, and more.
To see your business flourish and increase the impact of your email marketing efforts, it’s crucial to leverage personalization. Learn more from the infographic.
Rebecca is a marketing content writer and copy editor. Aside from writing about the importance of customer retention, she spends her time searching for good Mexican food and watching “Suits” reruns.
