Monetizing blogs and websites is a popular way to earn passive income. Anyone can start a blog or create a website these days, which is why the internet is full of blogs and websites owned by stay-at-home moms, students and entrepreneurs. Once you have a reasonable level of engagement, you can use Google Ads, sponsored posts and affiliate links to generate an income. This is ideal for people who don’t work full-time on their web marketing, such as students studying for a doctor of nursing practice online degree from Bradley University.
Content management systems like WordPress and Magento are easy to use, even for people without a background in coding. Thanks to a plethora of visually inviting themes, anyone can create a personalized website and fill it with content. The hard part is finding an audience, but you can work on this in between studying for your doctor of nursing practice. So how does visual content improve engagement and therefore earnings?
Readers Love Colored Visuals
Color is appealing to the human eye. Monochrome might look great on the catwalks in Paris and Milan, but when it comes to online content, we much prefer viewing pages with colorful graphics, photos and videos.
People are More Likely to Share Visual Content
Social sharing is an important part of reader engagement. If readers like what they see, they will want to share it with friends and family. For example, if you have a healthcare blog and you write about your experiences of studying for a DNP online, add plenty of photos and other visual content to boost reader engagement and encourage them to spread the word.
Content with Images Is More Popular
Content with images gets far more views than content without, but they do need to be relevant. If you add irrelevant images to a post, you will see your reader engagement rates drop like a stone. For best results, use personalized images, such as your own photos or videos. These perform better than stock images.
Video Content Offers the Greatest ROI
More than half of all marketing professionals believe video content offers the best return on investment. Online shoppers who watch video are more likely to make a purchase and emails with the word “video” in the subject line enjoy much better open rates. These figures prove that video content is enormously popular, so make sure you add video to your blog or website.
Infographics are Shared and Liked More than Other Content
Research shows that infographics are liked and shared by social media users more than any other content. In fact, infographics as a content marketing tactic have increased greatly in the last two years. The good news is that infographics are easy to create. There are plenty of existing templates, which can be personalized to fit your data, so start creating and boost reader engagement on your blog.
You can’t afford to ignore the power of visual content if you want to boost reader engagement. Let us know how visual content works for you!
Community manager at Visual Contenting. Jacqueline loves to talk about social media trends, new technology and how they help businesses accelerate their marketing efforts.
[…] Monetizing blogs and websites is a popular way to earn passive income. Anyone can start a blog or create a website these days, which is why the internet is full of blogs and websites owned by stay-at-home moms, students and entrepreneurs. […]