Now that we’re living in the digital era, it isn’t easy to find anyone who doesn’t own a mobile phone. In 2020, Statista estimated that around 79 million Filipinos in the country are mobile phone users. By 2021, mobile phone users are expected to reach approximately 82.3 million, or 73.9% of the population.
Cell phones offer an innovative and prompt solution to all your needs, whether personal or business-related. They’re easily accessible whenever you need them, even for regular consumers, which is why your business should utilize SMS marketing.
What Is SMS Marketing?
SMS marketing refers to sending promotional materials to customers via text messages. An example of SMS marketing is when you send a text message to your subscriber list that says, “20% off on everything! FLASH SALE 4 DAYS ONLY! Shop in-store today.”
SMS marketing aims to share offers and other information with your existing customers. Therefore, your SMS marketing campaign recipients must give you permission to send them text messages. You can do this by asking them to opt-in.
How to Invite Customers to Opt-in Your SMS Subscriber List
If you want to gather a group of customers and encourage them to keep coming back to your brand, creating an SMS subscriber list is one of the best ways to do it. With a subscriber list, you can give your customers the opportunity to opt-in and view your SMS campaigns. Here are a few ways on how you can invite your customers to opt-in:
- Approach your customers face-to-face when they’re at your physical store register.
- Promote your SMS marketing channels across your social media accounts or via live chat.
- Add a sign-up option to your online checkout.
- Add a pop-up feature on your website to advertise your SMS subscription.
It’s easier for customers to opt-in to your subscriber list if you give them a keyword they can use. For example, if the keyword is “PROMO,” they can text that word to your number so that they can opt-in for updates on your business promotions.
SMS Statistics
SMS marketing campaigns are an excellent way to engage with your customers. If you’re still unconvinced and doubtful about the usefulness of SMS marketing for your business, here are some statistics that prove its effectiveness:
- Almost 100% of people open their text messages. When compared to email marketing, the open rate of SMS marketing is about 98%. Emails only have an open rate of 20%. Because push notifications are on by default in mobile phones, people are more likely to open text messages instantly. When compared to email marketing, the open rate of SMS marketing is about 98%. Emails only have an open rate of 20%. Share on X
- Six out of ten people read their SMS within one to five minutes. Only 6% of mobile users check their SMS notifications within two to four hours. Six out of ten people read their SMS within one to five minutes. Only 6% of mobile users check their SMS notifications within two to four hours. Share on X
- Users are four times more likely to respond to a text message than to an email. If you want your audience to respond to your marketing efforts, communicating with them via text will be more favorable for you than reaching out via email. Users are four times more likely to respond to a text message than to an email. Share on X
- Nearly 80% of clients want to receive offers via SMS. A considerable number of consumers want businesses to send them offers about upcoming sales or discounts using mobile messaging. With this, most of your recipients will be delighted that you sent them updates on promotions via text. Nearly 80% of clients want to receive offers via SMS. A considerable number of consumers want businesses to send them offers about upcoming sales or discounts using mobile messaging. Share on X
Now that you have ideas on how to grow your SMS subscriber list and are informed about the advantages of SMS marketing, what kind of campaign do you send your customers?
Avoid going in blind and randomly sending your customers notifications. Create campaigns that deliver value and will give them a reason to engage with your business. Here are ten business SMS campaigns that can generate revenue for you this year.
Alex built Semaphore‘s tech backbone and keeps it running smoothly. In his spare time, he grows hydroponic tomatoes and plays video games.
