Marketing has stretched in many shapes over the past few decades. When a new medium is created, a marketing strategy must fit the mold or risk losing business for their clients. Trusy Social has expanded on influencer marketing by creating celebrity partnerships. This type of online marketing is both innovative and effective.
What Is An “Influencer”?
An influencer is anyone who can persuade or lead others. Influencers can be actresses, reality TV stars, musicians, politicians, and teachers. Through their personality and behavior, influencers can impact a whole society.
In online marketing, an influencer is someone with a strong social media presence who can organically promote products or services to a following. Unlike a commercial, social media influencers do not have to create an advertisement that focuses on the brand name. Instead, an influencer can mention the brand name in casual conversation or promote it directly.
Not Necessarily a Celebrity
An influencer does not have to be a celebrity, but they are usually quite popular by the nature of their job. The more subscribers an influencer has, the larger his or her platform is. With a large platform, marketing is often much easier. Marketing influencers endorse, or sometimes simply mention, brand names to a large online audience.
Full-time Career On Instagram
Influencer marketing can be a full-time career on Instagram. Trusy Social has worked with companies such as Starbucks and Nike to help with marketing campaigns. By using influencers, promotions and giveaways are wide-spread.
Forms Relationships Between Influencer And Brand
The strategy is not necessarily a celebrity endorsement by forming a marketing relationship between an influencer and a brand. One of the goals of influence marketing is to target niche markets through consistent content creation. The right influencer for the brand must know the audience and the company.
Does It Work?
Influencer marketing can be highly effective when used correctly. Companies like Trusy Social focus on several strategies, including targeted actions and top influencers. By incorporating the most effective marketing methods for Instagram, influencers have the highest chance of success.
Social media is an environment where many individuals already know each other. It is a casual place that is both public and personal. Influencers are often highly relatable by giving testimonials and reviews. By creating a social presence that can clearly explain a service or product, influencers can shape how an audience reacts to a brand.
Niche Marketing
Niche markets are an essential part of influencer marketing. By tapping into a unique group of consumers, their audience is likely to expand. Brands that are already a part of a niche market may be able to find an influencer that easily resonates with possible clientele. Ideally, this type of influencer can relate to groups the business is unable to.
89% of influencer marketing is done through Instagram. Instagram can showcase the personality of an influencer as well as highlight their following statistics. A larger following often signals a broader trust in the individual.
Trends in Influencer Marketing
Social media platforms are continually changing. Their policies, as well as their interface and abilities, can morph overnight. Staying current on influencer marketing is an efficient way to keep a business growing. Top trends in influencer marketing include the following.”
Long-term influencer projects
Many brands are hiring companies with influencer partnerships like Trusy Social to form long-standing relationships. Individual posts with influencers that only endorse a service once are fading in popularity. Since it takes time to either make a sale or build brand awareness, influencer partnerships are formed to engage audiences over time.
Specialization
Influencers that are specialized in particular niches are increasingly valuable. By developing expertise in a specific industry, influencers can target hard-to-reach demographics. New genres of technology, art, or unique inventions are not the only businesses that can benefit from specialized marketing influencers. This is particularly beneficial for brands that fit multiple business categories.
Data fixation
Data is becoming more critical every year. When gauging whether a marketing strategy is efficient, numbers clearly decide whether a strategy is continuing to work. Influencer marketing statistics and performance-based contracts are likely in the future. While the specific marketing metrics may change, more data may become available to chart company growth rates.
Increased videos
Videos are one of the most popular types of content that exist on Instagram. Since it takes less time to watch videos than to read a blog post, many users opt for video or audio content. This can be incredibly lucrative for businesses that provide tutorials.
Authenticity
The need for authenticity is a growing trend in influencer marketing. Since this type of social media marketing can feel more personal, forming a relatable tone is crucial for selling. Influencers that partner with other influencers will likely need to do so over common-interest products or services.
Why Influencers Work For Businesses
Influencer marketing has been around for several decades. Women who influenced other women to buy makeup or stylists who recommended certain hair products were part of this marketing style in the sixties. Now that influencer marketing can reach people in different cities, states, and demographics, all businesses benefit from influencers.
Businesses can promote word-of-mouth using a variety of methods. When a customer is satisfied, they may tell their friends. They may also write a comment or leave a review online. Using influencers for brand awareness is another way to reach people interested in a particular product or service. The difference is the reach. With growing market research, businesses are benefiting from highly measurable metrics and an increase in growth.
Community manager at Visual Contenting. Jacqueline loves to talk about social media trends, new technology and how they help businesses accelerate their marketing efforts.
