Social media is a significant marketing tool for businesses that want to remain visible and relevant in today's busy world. While you want to use them for marketing your business, you may lack time to be active in all the social media platforms. Narrowing down your options will enable you to optimize your marketing efforts and generate better ROI.
Identify Your Target Audience
To help you choose the right social media platform for your business, you must identify your audience. You have to ensure you have a specific audience in mind since it will make your choice easier. You could, for instance, ask yourself who your typical customers are, are they female, male or both and what is their age bracket, education level and income.
Use your target audience and social media platforms for drawing up an effective link-building strategy. You can rely upon companies like Click Intelligence to help you share your content with your followers and influencers. A well thought out link building strategy on social media can achieve several goals. You can increase your site rankings, gain more brand exposure and build relationships.
Yelp and YouTube: Credibility and Engagement
The first thing a potential customer does on your website is to check product reviews. Build your presence on platforms like Yelp that are known for posting customer opinions. Product reviews are important for several reasons.
- They build trust and transparency.
- Product reviews help buyers gain more information.
- Customer opinions increase conversion.
- Your product pages get more shoppers.
YouTube is unarguably one of the best audio-visual platforms when it comes to search results. Most consumer brands are on this Google-owned channel, and if you are a consumer-facing business, this platform can offer you a multitude of benefits. Various studies have shown that YouTube offers high engagement rates to brands. You can also buy real YouTube to raise your website's ranking.
Pinterest and Instagram for companies in image business
Small businesses in fashion, lifestyle, food & beverages, and travel & hospitality may consider Instagram and Pinterest for their social media needs. Instagram is owned by Facebook and offers unlimited opportunities to brands to share their stories with their target audience. With an Instagram business profile, small business owners can access the Insights button that analyses the reach of your posts and other content.
Another useful feature of Instagram for Business is the Contact button. By clicking this button, users can send you an email, call you or even send you a text message. If you have several high-quality images, you can use Pinterest for getting traffic to your website. This platform differs from Instagram in that it allows you to add URLs to your images.
Analyzing your social media footprint
Once you have decided your social media platforms, the next step you must take is to identify the right measurement tools. It is important to determine the reach of your posts, engagement metrics like click-through rates, social shares, etc. Some of these measurement tools are free to use, while others need to be subscribed. Some of these tools are Hootsuite, Buffer, etc.
Community manager at Visual Contenting. Jacqueline loves to talk about social media trends, new technology and how they help businesses accelerate their marketing efforts.
