A logo is one of the most important aspects of a brand. It’s not just an attractive image that is used in association with a business - it’s the public face of a company. Taking this under consideration, graphic designers with an experience of creating lots of logos for different businesses, may sometimes get stuck. For them exactly we created this nice list of sources for getting creative ideas and inspiration:
Check Design Websites
There are all kinds of graphic design forums, websites, communities on the Internet where you can check out the works of other professional designers for inspiration. Among them you can find ones that are almost 100% focused on featuring inspiring logo ideas, sharing logo samples and designs from different industries.
Study Competition
When you are designing a logo for a business, then you need to identify the top rivals and their logos. You can draw inspiration from their designs, and at the same time, you can make sure that your design is different than theirs. After all, originality is the key here.
Experiment
Want to make a name for a company in the industry? If your answer is yes, then you should not be afraid of taking bold decisions. Rather than considering other designs in the market, it’s better to use your own imagination and try something that’s never been used before. If you apply your creativity with confidence, then chances are that you will be able to come up with something that’s unique, memorable, and super-attractive.
If you are failing to come up with ideas, then you can also go back to the drawing board and create a logo following the core principles that are:
1. Simplicity
A simple logo is both memorable and versatile. It’s memorable because it’s easy for an individual to register the design in their mind, and the message behind the logo is clear too. It’s also versatile because you can use it in various places viz. pens, business cards, billboards, etc. For instance, Nike’s logo is pretty simple which is why the company can print in on shirts, or emboss on caps and other accessories, etc. with ease.
Type “simple logos” on Google or any other search engine, and you’ll find hundreds of great logos that can help you with your next idea.
2. Resonation with Brand Value
Does your logo design reflect your brand value? It’s important that your design is able to communicate the value your brand is offering. For instance, if your ideas is to present a budget and value brand, then you can use bold and large typography. Similarly, if you want to market a high-end brand, then you can try to keep the colors limited and leverage whitespace.
3. Scalability
A perfect logo can be scaled both up and down with ease. This is important as the design may become illegible during scaling unless it’s designed correctly. So, you have to test your logo in various sizes to ensure that it’s consistent.
4. Timelessness
When you are designing the logo, you need to picture it 10 years from now. Do you think that it will be relevant and attractive even then? If your answer is no, then maybe you need to learn about the elements of a timeless logo design and redesign the logo.
Bottom Line
Logo designing is an important step in branding. In many ways, it lays the foundation for the public image of a company. So, if you are having a hard time coming up with the perfect design, then take your time and don’t settle until you come up with a logo idea that does justice to the business that it represents. Good luck!
Community manager at Visual Contenting. Jacqueline loves to talk about social media trends, new technology and how they help businesses accelerate their marketing efforts.
