Within recent years, digital marketing services have literally exploded as an increasing number of businesses realize that the internet is where they will reach the largest audience. Whether growing their customer bases, marketing new products or services, or simply working to establish their brand, they know that few people canvas for new companies anymore in the conventional way.
Yes, word of mouth and local directories are still important, but the clincher is that these are accessed in digital format now. Gone are the days of bulky hardbound phonebooks, as are the days when people met anywhere other than chat rooms or social media. Therefore, digital marketing comes into its own, and everything is based on technology. If you are a digital marketer, here is key technology you can’t live without.
Analytics
Marketing is based on reaching the right people in the right places at the right time. As simplistic as that sounds, there’s so much more involved in that one statement than meets the eye. How do you know who your market base is and where you are likely to find them? How do you know what they use as search terms when looking for your clients’ businesses? You’ve got it! Analytics. Without state-of-the-art analytics software, you are working the old trial and error format, and that doesn’t work at all! While you might want to begin with Google Analytics, there are several leading marketing analytics packages on the market you should also explore.
Data Recovery
Next on the list is data recovery. Have you ever lost an all-important file which took a huge amount of time and effort? There is nothing more frustrating than trying to recreate a database or multi-page document after it suddenly just vanished into thin air. Many a marketing professional have thrown in the towel at this point when all seems lost to them. Actually, this is where technology can step in to help you recover those files you’ve lost.
Check out the array of data recovery services from experts like SecureDataRecovery.com so you can rest assured help is just around the corner. If you should, and probably will at some point, need to recover data you thought you’d lost forever, don’t lose hope just yet. Technology can once again come to your rescue. You just need to know it’s available. Secure data recovery is something no marketing pro can do without!
Automation
The third key technology you can’t do without as a digital marketer is automation. Imagine working for a client who, in turn, has thousands of people on their email list or social media pages! Can you imagine how time consuming it would be to send out emails or post on social sites if you didn’t have automation to post for you?
Email clients are broadly available and you should know that there is a broad array of automated email marketing packages available, the most widely known being Mailchimp. The same holds true for social media automation, but your key takeaway is that you can save yourself a ton of time and money by taking advantage of automation whenever and wherever possible.
These three technologies are just the tip of the iceberg, but should be sufficient to tell you that your job would be impossible without them! Your work is rooted in technology, so why not let technology work for you?
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Community manager at Visual Contenting. Jacqueline loves to talk about social media trends, new technology and how they help businesses accelerate their marketing efforts.
