If you are an artist, you will agree that the process of making good art differs from designing a great website. Although both are visual impressions, you will notice that they have different purposes. When looking at the differences between the two, we will focus more on areas where they differ.
So, let's delve into this together so that we can clearly understand where art and design have evident differences. But as you will notice, their functions in marketing are the major differences that will come out.
The Experts Involved
Marketing a business calls for every strategy that will enhance the process. So, when you decide to use both web design and art, you should know that different experts will be needed. Great web designers are those with the best skills for this while those who make the art or illustration are better when they are more talented. Reputable web designers have been trained in some of the best schools and they have gained experience with time. After working for many clients, they already know what themes are trending, the best SEO enhancement strategies, and most importantly, they can recommend the best content to kick-start your website.
On the other hand, numerous artists are talented experts with the ability to creatively create authentic art for your website marketing purposes. For instance, illustrators with a unique style can incorporate this into the marketing needs of your website to attract many potential clients. However, they also gain experience with time.
If you are lucky enough to get a combination of these two experts, you will get a website that will stand out and perform its purpose of marketing the business very well. One thing to know is that it is not a good idea to only use one expert to achieve both because it will rarely come out well.
Potential Customers Interact with the Two Differently
After the two end products are created, the users will interact with them differently. When they are made for marketing purposes, the expectations are that potential clients will interact with them. Art has a deep message to the customers, which is what is seen in illustrations. It is also for this reason that animations and very minimal text are used. Thus, the main focus of the artist is to come up with a visual concept that is easy to interpret. Sometimes, the entire marketing message may be done using a single cover.
On the other hand, a good web design will enhance how users interact with the website and may not have a message to pass to them. The concept involves creating user-friendly web pages that are easy to peruse and open. SEO enhancement is also done by these experts to make sure that potential users will see the website when they visit a search engine. However, enhancing both is crucial according to experts from reputable illustration agencies. If you are a keen web user, you will notice these two immediately.
Different Resources Are Used
Marketing a business through a website involves a lot of processes, especially during the construction process. Web design and art differ in the resources that are used to achieve their marketing goals. Starting with art, the artist mostly uses their hands and physical tools like brushes to make the intended piece. They also use canvas to do their work, and this can be converted to digital work later. Illustrators of today can take advantage of sophisticated software to come up with a piece that is attractive and has a message to the potential customers. That is why clients can peruse through different samples of website themes that are done by different illustrators or artists. In other cases, a piece of creatively done art, which is in line with the marketing goals of a company, is used as the cover image of the website or blog post.
On the other hand, web design is the result of software and applications. That is why we said that skills are so crucial here. Today, experienced web designers are concerned with making the process of designing a website as simple as possible through the use of the right tools. They also want them to perform their purpose of marketing a company in the best way possible.
Web Designers Monitor and Makes Changes, Artists Do Not
When a website is rolled out, the web designers pay close attention to parameters like traffic, user-friendliness, ranking, and many others. All of the data that is collected guides both the experts and web owners to know what should be added or removed. Creating a website cannot be a one-off project unless the businessperson is not willing to progress. Pages that have broken URLs also need to be patched before the entire project becomes useless. For many website owners, using the same designer to keep improving is the best decision for the best results.
Art that is made for marketing purposes is rarely altered once it has been put to use. That is why website owners usually go for the finest artists and illustrators. The final work is also checked thorough to ensure that it is in line with the goals. A simple mistake may cause a lot of negative effects on the company and may need to be pulled down. When illustrations are not in use anymore, they can be archived or pulled down to be replaced by new ones that are currently trending. Clients are at liberty to change the artists depending on the goals that they want to achieve since this does not change with anything.
Conclusion
If you are looking forward to having a website that is perfect for your business in regards to marketing, then you should involve a skilled web designer and a talented artist or illustrator to make it a complete and successful marketing tool. As you have seen from the above insights, the two concepts differ in many ways but they work together in harmony. Most businesses have been a major success and yours can achieve the same. With these two components combined, you will definitely get the best results.
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Community manager at Visual Contenting. Jacqueline loves to talk about social media trends, new technology and how they help businesses accelerate their marketing efforts.
