Marketing through Instagram is actually simple to get into. But here’s the catch, mastering it is quite difficult.
When you’re marketing in this social media platform, one of the most crucial things that you need to know is how you can track the performance of your post as well as scan your audiences.
Either way, if you’re one of the many people who want to find out whether Instagram counts multiple views from one person or not then keep on reading.
How Does Instagram Count Video Views?
Instagram will track the views of the content posted or uploaded on the platform whether it is boomerangs, stories, photos, or videos. Though the exact count of views may not be of great significance to casual users, they’re actually important to businesses.
In the actual fact, the total number of views is one of the most important metrics that marketers on Instagram utilize in order to identify the triumph of their advertising campaigns.
Instagram, on the other hand, has its own method of counting the views of certain posts. Even so, the criteria that Instagram imposed are easy as well as simple to understand. What’s more, they can be applied to all posts.
Nevertheless, read on to find how does it work.
In order for the views to be counted, videos have to be seen in the news feed of the users. If it’s a boomerang, a video, it will automatically play whereas a video story has to be initiated by users.
Bear in mind that a particular video has to play for about 3 seconds so that it will be counted as one view. But story views are counted automatically upon opening. Either way, if you want to ensure that your video will get more views, consider buying cheap Instagram views.
Further, this platform doesn’t count a loop as a video view. And all posts need to be seen within the application. It is also worth mentioning that IG doesn’t count views from embedded views.
On the other hand, only views from tablets and phones are counted.
Multiple Views from One Person: Is It Counted?
In the actual fact, there has been a copious argument about whether or not Instagram will count various views from one person. Well, the answer is yes. Instagram will count every view, BUT it will be classified it into 2 classifications – impressions and reach. Though this is not important for casual Instagram users, it’s actually a great tool for advertisers who want to obtain deeper insights about the performance of their campaigns.
The first classification, impression, is the number of views of the posts, while reach is the total number of people your posts reached. For instance, if your post reach one individual and he/she viewed it four times, you’ll have 4 in the impressions category and one in the reach.
Conclusion
Now that you already know how Instagram counts views, make sure to do your best so that your videos will earn more views and become viral. Hopefully, you’ve learned a lot from this post.
Community manager at Visual Contenting. Jacqueline loves to talk about social media trends, new technology and how they help businesses accelerate their marketing efforts.
