Google Analytics has long been the go-to data analysis tool for site owners and digital marketers alike. Its relatively straightforward layout and simple installation process on sites have made it an ideal choice in many situations.
However, Google Analytics is not the only resource available for site analysis. Several other options deserve your attention. While Google Analytics does an excellent job of collecting and measuring your site’s data, it is far from infallible — there is a significant amount of data that Google Analytics doesn't track or make available for you.
Perhaps you’ve had issues with Google Analytics in the past, are looking for a broader range of marketing data or are seeking more specific reports. Regardless, other programs deserve your attention, and consideration, when measuring the performance of your site.
Bizible
Bizible is a highly rated data analytics platform that highlights ease of usability while also providing a significant amount of data, specifically regarding site revenue. This solution is a product of Marketo, a company that falls under the Adobe umbrella.
Highlights:
- Bizible is set up to work with dozens of the top marketing technologies in use today. That means you can easily integrate all your current marketing efforts with Bizible.
- The program provides detailed revenue data by measuring ad spend, sales and user behavior. It provides a report that clearly shows how your online marketing efforts are performing and if you are meeting your ROI goal. This dashboard, specifically, is much easier to read and develop than Google Analytics’ compatible report.
- Bizible also offers predictive marketing reports, which it generates using historical data and data science to determine what accounts will likely need improvement. This tool helps prevent you from playing catch-up with a runaway account.
Bizible offers a free demo to see if their services are right for your site, and you can request a pricing quote on their site.
Clicky
Clicky is a real-time web analytics software that provides significantly detailed reports for its users. The software sets itself apart from Google Analytics and other data tools because all its reports are up to the minute. While Google Analytics can measure users currently on a site, it does not generate real-time reports.
Highlights:
- With real-time reporting, Clicky allows its users to receive immediate, up-to-date information on site performance. This tool can be particularly helpful when troubleshooting site errors.
- The software can also track every visitor on a site, while also providing demographic information and site interaction statistics.
- You can analyze heatmaps that show where your users are focusing most when on a page to gauge if they are interacting with the page as intended. It provides valuable information on whether users are seeing your calls to action.
- When on your live site, Clicky provides analytics that show how many users are on the site, as well as on that specific page at that moment.
- Clicky also offers uptime monitoring, so you always receive immediate notification if the site goes down. It allows you to immediately address the issue and come up with a solution quickly.
Clicky offers a range of different plans, depending on your needs. Their free plan includes tracking for one site up to 3,000 daily page views. There are also several paid plans, which unlock premium features like heatmaps and uptime, as well as enable access to more sites and page views.
Matomo
Formerly known as Piwik, Matomo is one of the top web analytics software tools in use today. Their significant selling point is that the site owner is in control of their data. Matomo emphasizes that sites own their data, while also highlighting the privacy and protection of the software.
Highlights:
- One of Matomo’s essential features is its comprehensive data reporting. When using their software, you can see a complete report on the entirety of data, instead of only a portion.
- You can host the Matomo Analytics software and all the data it collects on your servers, instead of theirs. This capability aligns with the company’s mission to keep your data contained and under your control.
- Matomo collects information on your users as they visit the site, and compiles it into a profile that shows their unique interactions with the site. This feature is valuable in determining how users interact with your site and how to best market toward them.
Matomo offers three different plans to serve your needs. Pricing starts at $19 a month and includes five websites. They also offer a yearly plan, on which you save 17% versus a monthly plan.
Leadsquared
Leadsquared offers a variety of solutions, including customer relationship management and marketing automation software for increased conversions. Specifically, the company has designed its marketing automation software to analyze the performance and effectiveness of email marketing campaigns.
Highlights:
- The software provides email analytics to show the detailed performance of a specific email, including its delivery, open and click percentage rates.
- You can create emails and responsive landing pages by using a wide variety of templates and an easy-to-use builder. This technology helps increase the performance of the campaign and push leads onto your site.
- Leadsquared provides detailed landing page reports that show how visitors are coming into the site. Additionally, the reports include detailed information for any leads submitted on the page.
The company offers four different marketing automation plans to accommodate companies' specific needs. The base plan is $150 per month, and includes a free trial.
Woopra
Woopra gives its users a detailed analytics report of their site they can use to gauge its performance and growth opportunities. Woopra accomplishes this through a variety of in-depth visual reports. The company’s journey reports are especially valuable because they provide accurate information on how users move through the site.
Highlights:
- Woopra’s journey reports are much cleaner and more comprehensive than those Google Analytics provides. Use this report to determine exactly where your users may be converting on or exiting the site in a clear graph.
- The program also provides trend reports so you can easily analyze and track your site’s performance over an extended period.
- Woopra Analytics also provides cohort reports that essentially allow you to see how much revenue you are earning each month from recurring users based on when they signed up. It is an excellent way to track the long-term value and growth of your customers.
Woopra offers its customers three different plans, including a free base plan. Upgrading to the pro plan includes many more options, but the cost of the pro plan is $999 per month.
Pardot
Pardot is a marketing automation platform that focuses specifically on B2B marketing. The company offers several solutions revolving around customer relationship management and increasing site leads. As part of their packages, they also provide ROI data reporting and marketing analytics.
Highlights:
- Pardot’s ROI reporting shows the success of campaigns and measures how profitable they are for your site.
- Pardot offers email and lifecycle reporting in addition to the ROI reports. These reports show how users interact with emails and gauge how they are moving through the buying funnel. These reports help augment the ROI report and tell you what factors may be contributing to the ROI.
- The company’s B2B marketing analytics software provides detailed information on site performance and data. Additionally, you can customize the analytics with different dashboards and views.
Pardot offers three tiers for their marketing automation services, priced between $1,250 and $4,000. ROI reporting is part of all three tiers, while marketing analytics is only in the top two.
Mixpanel
Mixpanel offers site analytics focused on learning the “why” of user activity on sites. The data they report on helps you determine the best way of getting more people on your site and keeping them there, while converting.
Highlights:
- Mixpanel’s software is ideal for measuring how users interact with a site. It makes it easy to understand what a user is looking for through methods like correlation analysis lookalike modeling.
- The software is excellent at identifying trends and locating patterns. Mixpanel moves beyond Google Analytics in this regard because it visually shows the movement of users through the site and helps you understand why they may not have converted.
Google Analytics is the largest marketing data analytics program on the web today.
However, it is far from the only choice. More and more marketers and site owners are turning toward other options. The platforms listed above often offer a complete picture of a site’s ability to move customers down the buying funnel.
With most companies offering a free trial or demo, it makes sense to branch out from Google Analytics and see what other tools have to offer.
Kayla Matthews is a MarTech journalist and writer, whose work has been featured on Marketing Dive, Contently, Outbrain and Convince and Convert. To read more posts from Kayla, please visit her personal tech blog, Productivity Bytes.
