Social media was once a fun toy for people to post about their lives. But that's no longer the case; it's now a powerful tool to use in your marketing.
Posting on social media may seem simple and easy. But in reality, there are many elments that can significantly affect social media awareness.
In this article, you'll learn how to build brand awareness through social media.
Use the Right Platforms
You may think that getting accounts on every platform possible is the best decision to make, but that's wrong. You risk spreading yourself thin and wasting marketing budget on platforms that aren't right for your brand.
For instance, if you offer writing services, Instagram probably isn't your top choice. Instead, Facebook and Twitter are better platforms for you.
Make Sure You Have a Memorable Logo
When you think of burgers, chances are, you conjure up an image of golden arches. McDonald's has done a great job in creating a logo that people remember all around the world. You want the same for your brand.
You don't need to work with an agency to develop a memorable logo. There are plenty of free logo design templates available. Play around with them and see what you can come up with!
Post Regularly
By posting regularly, you can help your brand stay on the top of your audience's mind. If there are lapses in your activity, they may eventually forget about you and also feel neglected by your brand. Make sure you create and stick with a posting schedule!
Use the Right Hashtags
Hashtagging first started on Twitter, but it's caught onto other platforms, such as Facebook and Instagram. When you select the right hashtags to use, you'll increase traffic to your social media accounts.
Put yourself in the shoes of your potential customers. What would you search for?
Input those terms into the platform you're on to see if the hashtags are trending. If they seem popular, include them in your post.
Work with Influencers
If you have a product that influencers use, it's a great way to get the word out about it. Reach out to influencers who have a large number of followers to work out a mutually beneficial deal.
Say you sell suntan lotion. If there's a fitness influencer who's mentioned using your product before, have a chat with them. Offer to give them free products in exchange for them promoting your suntan lotion.
Boost Social Media Awareness for Your Brand
Social media is a great way to get advertising at low costs, or even for free! Once you figure out the ins and outs of it, your brand can get effective social media awareness and attract the right people to your products or services. So go ahead and try out the tips we've given you!
Posting on social media is just one thing; engaging with your audience is another. Read why it's important for you to have continuous engagements with your audience.
Community manager at Visual Contenting. Jacqueline loves to talk about social media trends, new technology and how they help businesses accelerate their marketing efforts.
