How Automated Marketing and Sales Processes Can Boost Business Growth

Earlier, entrepreneurs were entirely dependent on sales and marketing executives for doing door-to-door campaigns to make people aware of their brands. A few established ones used to leverage Television for advertising their products and services.

But with the mass adoption of the internet; conventional marketing and sales approaches have become outdated. The technology is evolving at a rapid pace and giving businesses a golden opportunity to be more efficient and productive by automating their marketing and sales processes with the help of intuitive customized solutions and apps.

According to a recent survey conducted by CleverTouch, marketing automation is much beyond just generating leads, but it's a powerful tool to enhance collaboration among sales and marketing professionals. Let's look at the significant outcomes of the research in the following image provided by Marketingcharts.Com:

But what's more exciting is that automated marketing and sales processes can boost the growth of an enterprise in the long run; makes it capable to thrive in this fiercely competitive marketplace. Does it sound unbelievable to you? If yes, then let's burst your bubble by exploring the six major ways in which you can grow your brand by automating marketing and sales processes.

Streamlines Complex Marketing & Sales Processes

The marketing and sales automated solutions can reduce the workload for concerned professionals and prevents them from performing tedious and repetitive tasks. This allows them to dedicate their precious time to more important activities such as analyzing the data. Also, these automated solutions help marketers and sales executives in getting things done faster and more precisely.

In addition, there is no need for maintaining a special technical team to look after these products. The products are accessible and easy to use. This can save you money required to hire and retain talent.

Seamless Generation & Capturing of Better Leads

The primary motive of automating marketing and sales is to generate more leads for the business. Automating sales and marketing activities cannot only boost customer relations but also helps you in capturing and nurturing leads and managing your sales pipeline effectively in your sales CRM software.

For instance, you can use reliable lead generation automation platforms such as Marketo and MailChimp which can be used to gather and store email addresses of the customers and sending them newsletters automatically. This piece of information will allow your customers to stay updated with whatever is happening around your business.

It's an e-commerce world where every business operates on a digital platform. More and more enterprises are using app builders and custom software to integrate advanced technologies such as Artificial Intelligence (AI) and Machine Learning (ML) to automate their customer support with the help of intuitive and responsive chatbots.

The usage of these bots isn't limited to the customer support department. But they are being used by sales teams in order to identify accounts at risk and design plans to prevent the upcoming loss. Also, AI is extensively used by marketers for analyzing buying journeys and identifying active personas which helps them in formulating policies for the future.

Helps in Attaining Highest Local SEO Ranking

One of the primary goals of your business must be getting a high SEO and Google ranking for your brand. It's all about optimizing your digital presence in such a way so that your brand appears right at the top to the customers searching online within a specific region.

You can leverage social media platforms for promoting your business to local customers, check its impact by integrating automated platforms such as Hubspot. This platform is a one-stop shop to review your content and engagement rate stats at one place. Also, automation helps in constantly updating the data to maintain a high SEO ranking.

Supports Consistent Branding to Maximize Sales

It's a well-known fact that the customers mostly buy products from recognized companies. This is why branding is one of the primary factors that have a direct impact on overall sales. You can easily use automated marketing and sales solutions in order to get your brand noticed among potential buyers.

Consistent branding can get your company exposure across multiple channels and allow marketers to improvise the campaigns accordingly. Automated marketing solutions identify the right platform to connect with the target audience by evaluating the data available. Also, these tools look after updating the content regularly on that particular platform in order to grab customers' attention.

For example, you can use Crowdfire which is an efficient automated platform that takes care of the whole process of identifying the appropriate content, images, videos, etc. from your blogs and sharing it on the major social media platforms.

In addition, there are several solutions such as Boomessays and Grammarix that can help you with proofreading and editing the content for your site. These products save a lot of time and money for your business which you can spend in the long-run on areas which require more attention such as business expansion.

Improves Campaign Efficiency

Earlier, marketers were dependent on assumptions to formulate future policies and take important business decisions. But with automated tools now marketing professionals can collaborate with sales processes in order to understand the efficiency of different campaigns.

With the help of detailed analysis, marketing and sales teams can gain valuable insights that can help them in moving in the right direction. Ultimately, the marketing budget will be used much more efficiently and you can get more leads with less investment.

Facilitates Hassle-Free Big Data Analytics

In order to maintain your brand's identity in a dynamic marketplace, it's essential for marketing and sales professionals to keep an eye on data collected from previous sales. But it's extremely tedious and challenging to process this amount of data manually.

To fix this issue you can integrate marketing automated solutions that can help you in big data analytics in order to let them craft marketing and sales policies for specific groups. Also, you can analyze behavioral patterns and purchasing capacities of different customers to provide them with appropriate schemes accordingly.

In the marketing sphere, automation is considered as the blue-eyed boy that makes everything convenient for a brand. These automated marketing and sales solutions can be your best companion to boost business growth in the long-run by enhancing the precision and efficiency of the campaigns and generating better outcomes.

Anubhuti Shrivastava

Anubhuti Shrivastava is a content crafter at Arkenea and Benchpoint. She is passionate about writing articles on topics related to design and the software development industry.