Brand promotion through social media has become the new norm and has proven to be quite effective so far. Out of the available social media platforms, Twitter is considered the dark horse. Many marketers fail to utilize Twitter properly for brand promotion purposes.
The fact that Twitter gives its users a chance to make their voices heard makes it a unique platform. However, there is a limit to the number of words that can be used in a single tweet (140, later increased to 280). Due to this, the Tweeter must come up with a creative way to get their message conveyed in a short and precise way.
Twitter is home to a wide variety of content. It’s estimated that every second, nearly 5.8K tweets are posted in the presence of 321 million active users. Due to this, a unique and consistent approach needs to be taken to make your brand stand out. Inconsistent approach will result in you getting lost in the shuffle.
Thus, in order to crack the success formula of promotion through Twitter, you need to understand how the Twitter algorithm works. It is quite similar to Facebook and Instagram in terms of how it prioritizes tweets based on the existing algorithms. However, it should be kept in mind that Twitter’s algorithms get tested and changed constantly.
Thus, it is best if you can thoroughly go through Twitter’s algorithm guide. It will definitely help you in devising an effective social media strategy which will in turn help your brand grow.
![How the Twitter Algorithm Works and How to Make It Work for You [Infographic]](https://i.imgur.com/i9BTJkr.png)
Community manager at Visual Contenting. Jacqueline loves to talk about social media trends, new technology and how they help businesses accelerate their marketing efforts.
