It’s no secret that Facebook Ads offers incredible opportunities for reaching your ideal audience to promote your products and services. Some even consider Facebook Ads to be the largest psycho-graphic and demographic database in the world - a marketer’s dream!
But with so many targeting options to choose from, it can be a little intimidating! As with all seemingly complicated tasks, it’s best to approach Facebook’s targeting options in a series of steps. The audiences, in addition to the offer and landing page, all play important factors and can greatly influence the success (or failure) of your Facebook advertising campaign.
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When defining a custom audience on Facebook Ads, it is important that you start with the “location” and “demographics” targeting options. Once chosen, you continue on to pick the “interest-based” and “behavioral” options that will help pinpoint your ideal customer - the type of visitor that is likely to buy from you! Once you apply target filters it’s time to get even more specific. You’ll choose specified filters that really let you get to the core of the market you’re after.
The more focused your targeting is, the more engagement you’re likely to earn, assuming you are choosing the right options for your business and your offerings are desired. It is best to periodically check, tweak, and monitor settings and reports to ensure you are getting optimal results!
This Facebook Ads targeting infographic shared by Digital Shift offers a three-step process to ensure you’re reaching your ideal audience.
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Brett is a digital marketing strategist at Digital Shift. Brett enjoys helping clients reach their goals through targeted advertising on Facebook, Linkedin and Google.
