As influencer marketing continues to grow and evolve, there will be a clear shift in 2019 towards more personalized and niche influencer collaborations. Knowing that micro-influencers, who make up the majority of influencers on social media, will play a crucial role in this next phase, this infographic provides a closer look at the state of micro-influencer marketing with insights and data gathered from the 2018 Global Micro-Influencer Study conducted by SocialPubli.com.
