When we say that everyone is on social networks, we definitely don't exaggerate. Most people and corporations use them in some form. From schoolchildren, through stores, to the most influential businessmen and celebrities - each of them found some particular purpose of modern media and uses them to exchange ideas, promote their products, and connect with people.
There is a whole field in the marketing discipline that deals with the phenomena of social networks and how much they can help, but also "harm," in promoting content. Given its interactive character, it takes only a few minutes for your content to experience the "boom," but also to fail.
You can read what mistakes made on social networks can cost you a reputation via this post from HuffPost.
In other words, social networking shouldn't be used without a plan; you need a good and detailed strategy. In other words, you must have a strategy based on research of your target group, their needs and preferences, and to adapt your online presentation to them.
Why Social Networks
As we have already said, everyone is online, promoting on social networks - companies that want to sell a new product, musicians who want their song or video to be spotted, but also "ordinary" people who can earn money in this way or just like to show off to the Internet community.
Marketing on social networks will make you, your company, brand or campaign available to users/followers. It can be an excellent promotion of your content if you know how to implement the best strategy at the right time.
Appearance on social networks allows you the fastest sharing of information, following trends, as well as interaction with Internet users. No matter who is using this type of promotion, similar rules apply and the first and foremost is that you have to develop a great strategy.
Be Engaged with Your Audience
How much your promotion will be successful depends on many factors. You have to detect your target group first. Through the ability to interact with followers or subscribers, you will make stronger connections and personalized communication with them.
The more attentive you are, the more followers it will bring you, as well as more visitors to your website (for companies) or views/plays to your content. To learn more about how well-planned engagement can bring you more audience, check here.
In the case of "ordinary" people who interact with their followers, they will have a higher number of those who follow, like and share their posts on a social network. It is some kind of moral satisfaction that seems to be of great importance today. The online existence of an average Internet user has become a competition in who is more attractive, more successful, and more popular.
This all leads to the ultimate goal - you will have more customers/clients/fans that will buy/use/notice your product, service or content. So the rule is – the one “taking care” of the Internet audience will have a huge advantage, since this will affect the increase of the organic promotion.
Will “Pumping” the Numbers Help
When you come to the stage to have an organic promotion of your content, you'll know that your efforts have paid off. Organic promotion involves unpaid interaction of real users with your online content. For example, someone will post a link to your post or webpage in a forum where some random users discuss some topic relevant to your business. The interested ones will click on the link; if they find your content attractive, they'll become part of your audience.
However, while this doesn't start to happen "spontaneously," you have to act thoughtfully, and from time to time, use some tricks, such as the purchase of statistics. In the slang of social networks, you could "artificially" increase the number of followers, likes, views, and plays of your content.
"Boosting" numbers can help when you have really high-quality content, and you want it to reach the target audience quickly. The average Internet users go where the crowd is, which means they are attracted to content with a lot of views, likes or followers.
Is this justifiable? Yes, if you use this method here and there. Every day, millions of gigabytes of both high and poor quality content are uploaded to the Internet. By using searches and filters, Internet users get to what they want, but along the way, they can just give up after a lot of trash presented to them.
Conclusion
In the world of social networks, it's important not to be passive. Don't just wait for others to show interest in you, because it can take time. Be the initiator, pay attention to similar profiles and content, share, contact and interact with them. This kind of engagement will be back in time and, as a bonus, you'll get their audience too.
Community manager at Visual Contenting. Jacqueline loves to talk about social media trends, new technology and how they help businesses accelerate their marketing efforts.
