Search engine Optimization or commonly known as SEO is the answer to the problems of many organizations that are operating and making business through websites. SEO is the process of increasing the quality and quantity of traffic to your website through organic and natural search engine results. It is very common for people to click on the pages that are shown on the first page of their research. There are a certain set of rules of SEO which, if followed, helps in improving the ranking of the websites in the search engines.
To break down the definition in a detailed manner, SEO focuses on these major details:
∙ Quality of traffic: People visiting your website will never benefit you unless they are interested in viewing your product or services. SEO brings you the quality of people who are looking forward to viewing the topic of your website.
∙ Quantity of traffic: The quantity of people clicking your pages through search engine results page (SERP) increases once the quality increases.
∙ Organic results: Organic or natural results refer to the traffic pages which you do not have to pay for.
Why Should You Care about SEO?
There are increasing numbers of firms who are carrying out their businesses through websites. If you want people to be aware of your products or services, you need to be really active regarding your website. Your participation also adds up in increasing the rank of your website. The more you update your website with new information, the more amount of traffic it'll attract.
With the number of websites escalating, the competition to catch the traffic is growing with every passing day. Google is the biggest search engine that is available online. 70-75% users search their queries on Google and maximum of the search results on Google are organic results. With billions of searches happening every hour, and with almost everyone clicking the first page of the SERP, it has become extremely important for a website to keep on track and on the first page of SERP.
SEO helps in attracting lots of customers who are interested in your content or your product. So, it is basically the biggest platform of promoting your business. People tend to be familiar to the name of your company when your website keeps popping up, and they feel comfortable knowing you and trusting your company while dealing with you. If a website is active enough to maintain its traffic on the internet, it will definitely be trustworthy when it comes to giving a response to the customer queries and problems.
How Does It Benefit Your Website?
1. User- Friendly Websites
One thing which helps to attract customers is the design of your website. A user- friendly website attracts more viewers than a complicated website where they would have to find everything on their own. SEO is not only about directing the traffic to your website. It also makes your using of the website, a friendly experience. A clean, fuss-free website will compel the user to visit the website again. It arranges and designs the site in such a way that it helps the user to navigate your website easily.
2. Builds Your Brand
SEO is the best marketing strategy for any kind of business. By attracting the quality traffic towards the website, it creates awareness among the users about your brand. SEO companies like Gold Mind Digital believe to put a lot of effort and emphasis on building the brand image of their clients. The first impressions actually mean something. And as we type our keywords in the search engine, the first few websites are what catches our attention. There is a voice inside our heart which tells us to trust the first few websites only.
3. Cost Effective
The usual and traditional way of marketing was to enter in the practical world, aware people of your product and find the appropriate customers. Our sole purpose was to persuade them to buy the products. But SEO is the platform in which customers themselves come looking for their desired product. With the perfect and simplified keywords, they will be directed towards our website immediately.
4. No Extra Cost for Your Ads
Most of the people prefer Google as the base of their research. And most of the search result in Google is organic, which means it is free of cost. If the algorithm designed for the website promotion is effective and perfect, there would be no need to invest extra for promoting your site. An initial investment on your website can attract the traffic to your website for months.
Community manager at Visual Contenting. Jacqueline loves to talk about social media trends, new technology and how they help businesses accelerate their marketing efforts.
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