In today's times, there is constant competition in increasing traffic of a website. All businesses are trying to increase their organic traffic and searching for other ways to have more viewers. This is the reason why today many SEO companies are coming up with new strategies which ensure firms to increase their traffic and visibility on search engines. However, all leading business companies are already using the best SEO strategies to maintain their position in the top pages. In this situation, it becomes very difficult for the small or emerging companies to grow their ranking or to pull traffic from the internet. During these problematic times, social media platforms can prove to be of great help and can be a major source of organic traffic generation to your website.
The following are a few ways to generate traffic to a website through social media:
Joining Social Media and Following Business Trends
The first and the basic step is to join social media platforms if you haven't joined. As only having a website in today’s time is not enough and being a name in social media is a must. Once you join social media make sure you make a business page and keep updating it on a daily basis. Let your content define your business, make your page very user-friendly. Also, follow business trends which are followed by existing companies.
Adding a Personal Touch and Using the Right Content
Once you are done with making social media page, add all authority links to other social media platforms and most importantly a link to your website. You can add these links in your bio. This makes it really easy for followers to browse through your products on different platforms. While writing posts, make use of keywords, hashtags related to your product which is trending on social media. Also, make it a point to answer all the customer queries on your page and reply to all comments. This makes followers feel special, and they can be your future customers due to the way you treat them. Always add a personal touch to your products or services; do something which others usually don’t do. This will help to convert potential customers into regular customers thus driving traffic to your website.
Adding Easy Sharing Links and Buttons
As social media is all about sharing and being in the limelight, it is a must that your post should be easily shareable or reposted. If your post is reposted, the reach of your post increases due to which more people are directed to your page and can further land up on your website. Also, add other social media buttons on your post or page to make your reach stronger and grab more audience.
Educating Followers and Conducting Online Surveys/Competitions
To maintain good relations with your followers, you have to stay in touch with them regularly. Also, as a bonus, you can keep educating your viewers or followers about your niche. For e.g., if you sell herbal cosmetics keep educating your followers about the different effects of different herbal plants on your skin. Secondly, once you have a decent number of followers, conduct online surveys to know what customers want and also conduct online competitions to increase customer involvement.
Paid Ads and Ad Campaigns
If you are capable enough and have funds to run paid ads and ad campaigns on social media, you can do so. The reach of these ads is very high, it also helps in generating direct traffic to your website as it is a direct form of social media marketing. The reason why online ads are charged much is due to their productive results.
Making Use of Social Media Tools
While writing a post, make utmost use of all the free tools of social media such as hashtags, tagging, add high-quality photos and videos. You can also use the Go-Live button to show something interesting or new to your Instagram followers. Also, make use of free advertisements and advertise your product to the best. All these factors help to increase your reach and prove beneficial in increasing your website traffic.
Things to Keep in Mind before Grabbing Web Traffic from Social Media
Targeting the Right Audience
Yes, it is important to concentrate on traffic generation but what is most important is that you concentrate on generating the right traffic by targeting the desired audience. If the relevant audience does not land up to your website, then there is no use for that huge traffic. So, work hard on targeting your audience and knowing their choices.
Studying the Targeted Audience
Before you promote your product on social media, do your homework on your targeted audience. Study the choice and preferences of your targeted audience. Also, have a look at where your targeted audience is driven the most and why. This will help you to serve your audience better and hit the right group of audience with the right strategies.
Analyzing the Competition and Using It in A Positive Way
Like every field, competition is everywhere, and you will find the same on social media too. It is a must that you have a deep knowledge of your competitors, their strategies, their product standards, etc. This helps not only to know your competitors but to make improvements in your product. If you are new in the market and you want to make a smart move, you can join hands with your competitors or network with them so that you also share their limelight.
There are several other new and innovative ways to generate traffic to your website, however, making use of effective strategies and targeting the right audience is a must traffic generation. There may be times when your strategies fail, but you can always come up with new ones. In order to track your growth, you can also maintain a growth chart which will help you to know which strategies have worked for you in the past and where changes are to be made so that you get more traffic to your website.
Andrew Thompson is an SEO analytics professional. He works as an independent blogger and data analytics consultant.
