Weekly Content, Social and SEO Roundup (July 23 – July 30 2018)

Weekly Content, Social and SEO Roundup (July 23 – July 30 2018)

Happy Monday!

Following is this week's content marketing roundup, social media and SEO roundup about what happened at Visual Contenting and from around the web.

Enjoy!

From Visual Contenting

What We Learned about Static and Animated Ads after Analyzing 1 Million of Banner Ads

Banner advertising is one of the best tools a marketer has with great results if they know what they’re doing, how to do it best and to address the right audience. There are a lot of ingredients you need to put together when you build a lucrative advertising strategy. However, there’s not enough to know what to add to the marketing soup. You need to also know the right amounts of everything. In other words, you need to know the recipe.

In marketing, things are different than in the kitchen. Although the ingredients are virtually the same for everybody, the amounts differ from one another. And so do the seasonings that in this case, are the content, the CTAs, the messages etc.

72 Stats to Understand SEO in 2018 

Now, you may think that SEO is a complicated technique. The truth is, SEO can be quite simple once you understand its core, take advantage of effective tools, and apply powerful hacks that search engines love.

This infographic provides you with some interesting SEO statistics that will help you understand the importance of SEO better, as well as the ranking factors, most effective tools, and top trends of 2018.

How to Create Clickable Social Cards in Seconds

What is a social card? How can you drive more traffic from social networks with social cards? Read more via following infographic shared by AnyImage.

How Artificial Intelligence is Changing the Way Brands Use Influencer Marketing

Influencer marketing is the process of leveraging an existing social media influencer by having them endorse your brand, support your content, or co-create content with you and your brand. Over the past few years, influencer marketing has grown, and has changed the way that brands are spending their marketing dollars.

Despite its previous success, influencer marketing is currently undergoing a crisis of trust. Recent problems such as follower buys, perceived inauthenticity and disclosure shortcomings have caused brands to second-guess their partnerships with digital influencers. Some have even begun to question the effectiveness of the practice as a whole.

5 Simple Ways to Make Your eCommerce Store Look Professional

It’s never been easier to get started with an online store. However, it’s more difficult than ever to make it look professional and stand out from the crowd. With competition in abundance and more eCommerce sites popping up in every sector, an unprofessional, ‘ugly’ website can be the difference between big success and total failure. No modern consumer wants to shop on a hard-to-use, clunky site. And looking unprofessional can lead to distrust, which will undoubtedly drive potential buyers away.

Appearances are important. Especially in an online world dominated by online conglomerates such as Amazon, with 42% of consumers saying they receive one or two Amazon packages every week. Failing to match customer expectations results in customers leaving for a competitor – and they will likely never come back. You lose business revenue, reputation, and credibility.

From Around the Web

Latest News

If you're a regular reader of Visual Contenting, you know that we've recently launched a new section on the site called NEWS where we keep you updated with the latest changes, announcements and resources from brands and experts in the industry.

If you want to get your news spread out to Visual Contenting community, please contact Jacqueline at Jacqueline@visualcontenting.com so that she can help you create an account.

Following are some latest news:

You can read more news here.

Latest Jobs

Job Title Company Location
Vice President, Marketing @NMS_Labs NMS Labs WILLOW GROVE, PA
VP Communications Manager - Consumer @Chase Chase NEW YORK, NY, US
VP of Marketing @PencilsOfPromis Pencils of Promise NEW YORK, NY
Senior Vice President, Product and Marketing - North America Trucking @FleetcorCareers FLEETCOR BRENTWOOD, TENNESSEE
Manager, Brand Marketing and Content @McDonalds McDonald's ILLINOIS, CHICAGO
Social Media Manager/Content Creator @KWSMTeam KWSM 1050 CROWN POINTE PKWY, DUNWOODY, GA 30338, USA
Content Marketing Coordinator @hulu_jobs Hulu SANTA MONICA, CA

For more interesting jobs, visit our job site.

If you would like to contribute your content to our weekly roundup, please email us directly at info@visualcontenting.com.

Happy marketing!

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