Happy Monday!
Following is this week's content marketing roundup, social media and SEO roundup about what happened at Visual Contenting and from around the web.
Enjoy!
From Visual Contenting
What We Learned about Static and Animated Ads after Analyzing 1 Million of Banner Ads
Banner advertising is one of the best tools a marketer has with great results if they know what they’re doing, how to do it best and to address the right audience. There are a lot of ingredients you need to put together when you build a lucrative advertising strategy. However, there’s not enough to know what to add to the marketing soup. You need to also know the right amounts of everything. In other words, you need to know the recipe.
In marketing, things are different than in the kitchen. Although the ingredients are virtually the same for everybody, the amounts differ from one another. And so do the seasonings that in this case, are the content, the CTAs, the messages etc.
72 Stats to Understand SEO in 2018
Now, you may think that SEO is a complicated technique. The truth is, SEO can be quite simple once you understand its core, take advantage of effective tools, and apply powerful hacks that search engines love.
This infographic provides you with some interesting SEO statistics that will help you understand the importance of SEO better, as well as the ranking factors, most effective tools, and top trends of 2018.
How to Create Clickable Social Cards in Seconds
What is a social card? How can you drive more traffic from social networks with social cards? Read more via following infographic shared by AnyImage.
How Artificial Intelligence is Changing the Way Brands Use Influencer Marketing
Influencer marketing is the process of leveraging an existing social media influencer by having them endorse your brand, support your content, or co-create content with you and your brand. Over the past few years, influencer marketing has grown, and has changed the way that brands are spending their marketing dollars.
Despite its previous success, influencer marketing is currently undergoing a crisis of trust. Recent problems such as follower buys, perceived inauthenticity and disclosure shortcomings have caused brands to second-guess their partnerships with digital influencers. Some have even begun to question the effectiveness of the practice as a whole.
5 Simple Ways to Make Your eCommerce Store Look Professional
It’s never been easier to get started with an online store. However, it’s more difficult than ever to make it look professional and stand out from the crowd. With competition in abundance and more eCommerce sites popping up in every sector, an unprofessional, ‘ugly’ website can be the difference between big success and total failure. No modern consumer wants to shop on a hard-to-use, clunky site. And looking unprofessional can lead to distrust, which will undoubtedly drive potential buyers away.
Appearances are important. Especially in an online world dominated by online conglomerates such as Amazon, with 42% of consumers saying they receive one or two Amazon packages every week. Failing to match customer expectations results in customers leaving for a competitor – and they will likely never come back. You lose business revenue, reputation, and credibility.
From Around the Web
5 Ways to Make Sure Your Landing Pages Connect With Your Visitors https://t.co/BGadW1f50Z via @neilpatel pic.twitter.com/K4FEmzmz7v
— Derric Haynie 🚀📈 (@SixPeppers) July 25, 2018
Quick Guide: How #Founders Can Improve their Brands with Online #Video via @zacjohnson @ceoworld https://t.co/dK63SnP72k pic.twitter.com/cdYC4eZEZp
— Dietmar Dyck (@dietmardyck) July 29, 2018
Snapchat has some soul-searching to do before brands and publisher commit to it: https://t.co/qfZ55NRKKx pic.twitter.com/BRqcApBS07
— Contently (@contently) July 28, 2018
“To measure the real impact of performance marketing, marketers need to connect campaigns to conversion data.” 3 Ways to Use CRM Data for Lead Generation https://t.co/zXPu0cFlhI @adstage #performanceMarketing pic.twitter.com/3PbJffEiDe
— MarTechExec (@MarTechExec) July 27, 2018
“Once you have a team of writers, it’s up to you to teach them what you expect from their writing based on the publication’s overall voice. “ Maintaining One Brand Voice When Working with Multiple Writers https://t.co/f5q5O9peSH #storytelling #brand pic.twitter.com/flLpGvT6wK
— MarTechExec (@MarTechExec) July 28, 2018
How to Use LinkedIn Lead Gen Form Ads https://t.co/Cb4ZRzTFQQ pic.twitter.com/ccYMnKWV3x
— Kim Reynolds ☀️ (@KimReynolds) July 26, 2018
“Less is more” doesn't always equal increased conversions 🤔https://t.co/ogVmM2yTo4
— Unbounce (@unbounce) July 27, 2018
How to Create a Live Show on YouTube https://t.co/53h0Zizhkh pic.twitter.com/MPVjlk7YH5
— Kim Reynolds ☀️ (@KimReynolds) July 27, 2018
Whenever you publish a blog post on WordPress, your connected social profiles automatically share with @OnlyWire https://t.co/1MsXijm9sJ via @MaxButtonsPro pic.twitter.com/QvWdXJ1vir
— Sujan Patel (@sujanpatel) July 27, 2018
17+ Social Media Marketing Predictions for 2018 From the Pros https://t.co/0OHXxhcuYj via @LisaDJenkins
— Deborah Kay (@debbiediscovers) July 26, 2018
A must-read interview by @ABTasty touching on how AI and organizational maturity affect digital marketing programs: https://t.co/IV46Rj9b5T pic.twitter.com/DYd8rqcqax
— Chris Goward (@chrisgoward) July 18, 2018
Marketing Day: Instagram's Direct app, Twitter adds AMP analytics & YouTube ad prices - Marketing Land https://t.co/NM2uvglw7J #TwitterMarketing)
— Justine Copenhagen 👩💻 (@juscopenhagen) July 26, 2018
Way too good not to share again. 22 Instagram hacks you wish you knew sooner. https://t.co/HqxdPYKdg9 by @latermedia #SMM
— Blue Moon Digital (@BMDInc) July 27, 2018
Feature and Share Comments To Build Brand Community https://t.co/vx4ABMhJEn
— Mike Allton (@mike_allton) July 27, 2018
Are you using the right social media #analytics tools to monitor, assess and improve your #SocialMedia performance? https://t.co/Wz03sq3oZ2
— Ian Cleary (@IanCleary) July 27, 2018
Are you forgetting to focus on Instagram Captions? https://t.co/JjsW6Kcn6X via @sociallysorted
— Donna Moritz (@SociallySorted) July 26, 2018
93% of Pinners use @Pinterest to plan purchases. Read this to get a slice of that pie: https://t.co/WVoptr0mGI
via @VContenting
Mentions: @MightySkins @TailwindApp #SMMExpert #Pinterest #SocialSelling #SocialMedia #pinner pic.twitter.com/TjsaY02Zgb
— Ashley Kimler (@ashleykimler) July 27, 2018
#TuesdaysWithTina is all about #SEO & #SEM guides and teachables this week 👇https://t.co/C8q1SSfc55
— Hristina Nikolovska (@HristinaNikol) July 24, 2018
How to Use a Pre-built Website to Refresh a Website’s Look https://t.co/XhKlwpSCzu pic.twitter.com/oehEFen21t
— WebPlanex InfoTech (@webplanex) July 24, 2018
Visual Marketing, 1 Simple Rule to Unlock Amazing Results - PrettyWebz https://t.co/mYHZhOoiz4
— Prettywebz Media (@prettywebz) July 26, 2018
ZOECIAL DAILY TIP: Do you remember to include a CTA at the end of your #socialmedia posts? Adding a clear Call to Action will measurably increase your conversion rate.
Want more advice from the experts? Contact us>> https://t.co/ARlGPjheZj pic.twitter.com/J5tAawRHdZ
— Zoe Bermant (@ZoecialMedia) July 26, 2018
#SocialMedia Stories For #Brand #Marketing And #Advertisinghttps://t.co/Sm4WFPsn21 #VideoMarketing #socialmediamarketing #DigitalMarketing
— ReelnReel (@reelnreel) July 25, 2018
How To Unlock The Secret To Get Awesome Traffic, Leads, And Sales From Guest Posting https://t.co/Vi74WvfU6Z pic.twitter.com/YLwVUw6nfi
— Jonathan Gebauer (@jogebauer) July 26, 2018
The money is in the analysis and the optimization of your funnel and your Facebook ads.
You don’t have to change everything (and you shouldn’t change too many pieces at the same time). You have to let things optimize, then analyze the pieces. pic.twitter.com/Kk9xL5kCuP
— Emily Hirsh (@emilyhirsh_) March 6, 2018
After years of growth, the use of social media for #news is falling across the world » @NiemanLab https://t.co/2WdC05fli4 #socialmedia
— the Web Chef, Paul Gibler (@theWebChef) July 24, 2018
Thanks @ahrefs , your tool was of great help in making this happen.
How did a Blog Post Earn 10K Organic Traffic in 3 Months Without Promotion - https://t.co/xam5qILrb0
— Taral Patel (@connect2taral) July 19, 2018
Discover the most common mistakes #PPC agencies make and how to fix them, so you can solve problems before they cost you more money.👉https://t.co/o13SP0K2xD👉https://t.co/Y1VW6cVwOY pic.twitter.com/RkUPSaZSYx
— KlientBoost (@KlientBoost) July 25, 2018
How to Use Instagram Multiple Photos and Videos in a Creative Way via @katairobi #instagram #marketing https://t.co/mlRgZK2SO9
— Neal Schaffer (@NealSchaffer) July 26, 2018
Latest News
If you're a regular reader of Visual Contenting, you know that we've recently launched a new section on the site called NEWS where we keep you updated with the latest changes, announcements and resources from brands and experts in the industry.
If you want to get your news spread out to Visual Contenting community, please contact Jacqueline at Jacqueline@visualcontenting.com so that she can help you create an account.
Following are some latest news:
@growthtactics Growth Marketing Conference 2018 https://t.co/pEStyyhEvV via @VContenting
— Visual Contenting (@VContenting) July 29, 2018
Win a Free Trip to Las Vegas to Attend Opticon18 Conference - Visual Contenting News https://t.co/byOeuOEf2Y pic.twitter.com/2LjpJ8ZsTT
— Visual Contenting (@VContenting) July 28, 2018
Free Instagram Workshop - Visual Contenting News https://t.co/ZjIaWcPx5S pic.twitter.com/3mNM6FDgSA
— Visual Contenting (@VContenting) July 28, 2018
@unbounce 2018 Call to Action Conference in Vancouver - Visual Contenting News https://t.co/kLf6u5oFW7 via @VContenting
— Visual Contenting (@VContenting) July 28, 2018
@ClickZ @Sewatch The Transformation of Search Summit - Visual Contenting News https://t.co/NIQnKBSQDS via @VContenting
— Visual Contenting (@VContenting) July 28, 2018
@Verge: @Google Bans Cryptocurrency Mining Apps - Visual Contenting News https://t.co/IsybJbbgmR via @VContenting
— Visual Contenting (@VContenting) July 28, 2018
@VentureBeat Event: Leveraging AI and Analytics for Growth - Visual Contenting News https://t.co/uL4HxtzCM1 via @VContenting
— Visual Contenting (@VContenting) July 28, 2018
You can read more news here.
Latest Jobs
| Job Title | Company | Location |
| Vice President, Marketing @NMS_Labs | NMS Labs | WILLOW GROVE, PA |
| VP Communications Manager - Consumer @Chase | Chase | NEW YORK, NY, US |
| VP of Marketing @PencilsOfPromis | Pencils of Promise | NEW YORK, NY |
| Senior Vice President, Product and Marketing - North America Trucking @FleetcorCareers | FLEETCOR | BRENTWOOD, TENNESSEE |
| Manager, Brand Marketing and Content @McDonalds | McDonald's | ILLINOIS, CHICAGO |
| Social Media Manager/Content Creator @KWSMTeam | KWSM | 1050 CROWN POINTE PKWY, DUNWOODY, GA 30338, USA |
| Content Marketing Coordinator @hulu_jobs | Hulu | SANTA MONICA, CA |
For more interesting jobs, visit our job site.
If you would like to contribute your content to our weekly roundup, please email us directly at info@visualcontenting.com.
Happy marketing!
Every brand has its own story that is waiting to be told. Storytelling technique combined with creative design is what you need to effectively tell this story.
It’s what we do at Visual Contenting.
We specialize ourselves in helping people and brands visually tell their stories to the right target audience, with the right messages and at the right time.
It’s time to TELL YOUR STORIES WITH PICTURES!!!
