The letter ‘P’ relates to many strong words that indicate things which have an influence on people, for example power, politics and not to mention ‘Pinterest’. Interestingly, the word people itself begin with ‘P’. Strange, isn’t it?
But, how Pinterest influences people?
Pinterest is not just another photo-sharing website. In fact, it is an idea generation podium that exposes you to an array of ideas to help you find inspiration. Today, it is a source of inspiration for millions of people to get better idea for doing various things and this is what incentivizes online businesses to turn to this tool to promote their brand. Online businesses have a certain love affair with this picture-sharing website. For its gigantic number of users, more brands are building a presence on this platform to extend their audience base. With more than 100 millions of users, it is one of the leading websites for businesses to position their brand.
So, if you are a newbie entrepreneur who is struggling to learn the dark art of pinning, we reveal here 6 silly mistakes new businesses commit on Pinterest and how you can avoid them to stay ahead of the game:
1. You Lack a Plan
Just as you would not say to your friend, “pay someone to do my dissertation” without first conducting market research yourself, lacking a strategy on Pinterest would keep you from reaching to its full potential. Posting randomly on your board would not do any good to your brand. Instead, you need to come up with a holistic strategy to promote your pins and get the desired results from each of them.
Make a regular schedule of your posts, develop a post frequency and make a ratio of how much you promote your own products in a day, week or month. Moderation is the key here.
ViralWoot is a Pinterest automation tool that helps users manage and organize posts on Pinterest. This fantastic tool helps online marketers pre-schedule posts, manage multiple accounts and track results of their Pinterest marketing.
2. You Do Not Include Call to Action (CTA)
The success of social media marketing is not about getting 100 likes or 500 favorites. It should be about converting those engagements into potential leads and then customers.
What you need to do is to get potential customers to your website by pitching them with compelling CTAs on each of your pins so that your viewers have a clue of what they should do to get your product.
In other words: “To have your leads in your pockets, you need to tell them exactly what they should after they view your product.”
Check out this example of Etsy that aptly optimizes CTA in one of its pins. As you can see, the brand throws an offer of 14K Gold Necklace that interested leads can purchase by clicking on the link.
3. You Are Not Interested in the Results
Too often, businesses lack a strategy to figure out success rate of their Pinterest marketing. Like other social media websites, Pinterest offers you an opportunity to quantify step-by-step success of your pins. This is particularly helpful when you are using Pinterest promoted paid pins.
Pinterest Analytics is a tool by Pinterest that enables pinners to get the hard data of their Pinterest marketing. With this intuitive tool, businesses can count results of each of their pins and get deeper insights into positioning their brand on Pinterest.
4. You Pin Boring Pictures
Pinterest is a visual medium that online businesses use to share their best product shots and favorite pictures. When so many competitors are using this podium to showcase their business with awesome shots of their products and employees, you will only frustrate your leads if you pin those aerial views from your cubicle or boring shots of your office backyard.
Since, you have only one chance to impress your audience and channel their interest in your product; you should not lose it with poor-quality pictures that do not say anything about your business. Take a break from those old practices and breathe life to your pins by posting lively and interesting photos of your best products and the people behind it.
5. Your Pins Lack Proper Description
One of the common mistakes brands commit in pinning their post is lack of a proper description. Remember that a description explains your picture making it a tactical thing to promote your brand. What you need here is a powerful one-liner to hook your visitors so that they would know the context of your photo and easily relate with it.
And wait…
Do not forget to add relevant and searchable keywords that could help your potential pinners easily find you in the crowd. Provide a link to direct visitors to your website.
6. You Do Not Engage with Your Audience
Pinterest is not about sharing the best product shots or showcasing your workspace. Rather, it is about visually interacting with your audience and telling them your brand story.
And…
It is about getting their opinions about your products, responding to their queries and commenting to their feedback.
Let’s rephrase all this in one sentence: “it is about engaging your audience.”
Pinterest offers all businesses an opportunity to sell an idea. When your competitors are locking heads to get the most of this powerful platform, you cannot afford to stay behind in the competition by doing the above-mentioned 6 costly mistakes.
Ashleigh Everston is a social media trend analyst for a start-up that offers peakdissertation.co.uk. She has a pure love for sweet tweets, interesting pins and more. When not roaming around in social channels, she spends her free time with her favorite books and novels.
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