With the incredible rise of the internet over the past two decades, the online domain is an increasingly important part of any business’ marketing strategy.
And whilst there is a huge range of online options for a business to interact with a customer base, there is still a debate over which strategies are the most successful.
That’s why it’s important to have an online campaign that is ideally suited to highlight the strengths of your particular business. Here are a few options for different marketing strategies.
Branding
Being primarily visual creatures, the importance of great branding cannot be underestimated. Whether it be through the use of specific fonts, colors or logos, it’s important to make sure that your product is easily identifiable amongst a plethora of competitors.
Companies such as Ruby Fortune have managed to stand out from the rest of the market by using clever branding that features ‘feminine’ pinks, reds and purples to specifically and subtly appeal to female audiences.
Print Advertising and Marketing Materials
Understanding your target audience is also critical when preparing print advertising. As this method of marketing can be expensive, the timing and approach of the campaign will be of the utmost importance.
Print advertising is increasingly being used in ways that are locale-specific and also stand a greater chance of success if your target market is older and perhaps not so well acquainted with digital media. And with recent figures from the Huffington Post showing that only 45% of seniors have internet service, print advertising is still a powerful tool at your disposal and should not be underestimated.
Direct Mail
One of the other traditional ways to engage with your target audience is through direct mail. Again, this can take place through a variety of methods that should be specially tailored depending on the demographics of your market.
Whilst a younger audience may respond more readily to electronic mail, it’s worth noting that the Direct Marketing Association recently revealed that the response rate for physical direct mail stands at 3.4%, whereas email marketing only has a 0.12% success rate.
Social Networking, Barcode Technology and Infographics
But the biggest change in recent years has to be digital technology allowing a range of new marketing strategies to proliferate.
A prominent and regularly updated social media profile is essential for just about any business nowadays. This enables a much greater brand affiliation to develop between the consumer and the company.
Other technological innovations include barcode technology that can utilize QR codes to entice consumers to enjoy special offers and information. And the rise of the Infographics cannot be underestimated in presenting complex information in an easily digestible and shareable manner.
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