SEO and PPC are the prime components of search engine marketing. Both of these methods can be used to gain traction and traffic in the digital space. While PPC can help you generate traffic in a short time, SEO gives you much-needed brand visibility in the long-term.
To get consistent traffic in the long-term, you’ll need to use SEO, and for short-term sales or traffic, you can use PPC. A combination of both is the perfect recipe for success in search engine marketing.
To learn more about how to use them for your marketing campaigns, you can check out this infographic by Spyfu.
Zac Harris is the Director of SEO at SpyFu. He is passionate about scaling companies and testing all things SEO.
