SEO is a specific technique used to optimize your website to be search engine friendly and increase your chances to place well in searches. There are ample of companies that adopt a fast and unethical approach to SEO. The central components of on-page SEO are the optimization of title tags, headline tags, body text and Meta tags. As a matter of fact, sites with excellent Search Engine Optimization are making giant vaults in rankings and getting a major boost in free traffic with Google’s new update.
All the recent Google updates such as Penguin, Hummingbird and Panda emphasizes the importance of content. Let’s say, an individual is looking for something, Google will mark at the query and come up with the results based upon the quality of content. The better content you’ll throw on the web, the better opportunities you have to be considered by Google.
Let’s consider the difference between what is accounted for in both on and off page SEO.
On-page SEO work will refer to any work that is done on website optimization. However, the kind of work that is produced on the page is specific and unique to that website. Search engines, like Google, favor specific things on the pages of every website. Some of those things include:
- Unique and brand new content
- Title tags
- Meta tags
- Meta descriptions
- ALT tags
- H1 tags
- H2 tags
The above are essential examples of on-page tactics that can have the ability to positively enhance the ranking of your website on search engines. Content writers will work closely with SEO experts in making sure that certain keywords appear on the pages of a business site for a certain amount of times. The keyword density is important too, as Google does not want your site to abuse this by slamming the same keywords throughout your content.
Since on page SEO Services refers to the implementation of SEO on the pages of the site, off page SEO refers to work implemented in another location other than the site. One of the most popular forms of off page SEO work is through link building. Link building is obtaining back-links from additional sites, of varying Page Rank, giving your site credibility and diversity. There is nothing beneficial than getting a “do follow” link (a link from another site that allows Google to scan it) back to your site. What’s even better is when you can post a link on another site’s blog using one of your keywords and then receiving the “do follow” back-link back to your site. This allows you to not only gain credibility from other sites but to gain further points for utilizing your keyword.
The most important thing when it comes to SEO on your site is choosing the right keywords. Keywords are the words that people are going to be using when they are looking up something on the web. You’ve surely used keywords before. In fact, each time that you search for something in your favorite search engine, you add keywords to help you obtain what you need. You have to think like your target audience. What are the words that they are going to be using to look up what you have to offer? Choose targeted keywords, and don’t only choose the most common keywords. If you only have the common keywords on your site, you run the risk of disappearing among all of other sites that are using them.
Make Use of Keywords
Now that you have a list of keywords that you are going to use on your site, you will be able to incorporate them into the content that you are offering. If you have a blog with articles on your site, as many companies today do, make sure that you add a title that has one of your keywords in it. It is important that you add the keywords naturally. If you simply list the words on your site as many used to attempt, it isn’t going to do you any support. Search engine companies are getting better at separating the wheat from the chaff. With great content that has the keywords and is helpful to users, you will find that you are part of the wheat!
Use Hyperlinks and Meta Tags
Search engines will often place a site higher on their list if they have hyperlinks that link to other areas of the site. Adding links to those other parts of the site or articles can help increase your ranking. Making use of meta tags on your pages is also important. This gives a description of your site, and it’s a good place to add a keyword or two.
Some of the best Off-Page SEO practices that one could follow are:
Creating High-Quality Content
Google has made it very clear that it gives attention to content. No matter how big trademarks or company you are, if you aren’t producing high-quality content, Google has no concern with you. It is also important that your content’s latest goal should be presenting relevant information. Don’t stress on stuffing keywords. Users and Google are seeking for answers. If you give them what they are seeking, you will get a better ranking.
Guest Blogging is also a way of promoting your content. You can reach out to diverse bloggers in your industry and request them to post or promote your content. There are various websites out there that are looking for high-quality content. You can confer them the content you have posted before, and if they are satisfied, they will allow you to post your blog as a guest.
Social Media Marketing is also effective. You should have a presence on social media platforms to grow your fan base. You grow this fan base by sharing content that interests them. You can also redirect traffic back to your site by sharing posts. You can also opt to advertise on these sites, and if you know how to prepare such ads, they can be very effective for very reasonable fees. Professionals recommend Facebook, Instagram, and Twitter.
Article Marketing is whereby you submit articles particular to your niche to syndicated sites like EzineArticles. The articles are then shared online. Since these sites command a lot of traffic, your articles will start driving traffic to your landing pages and thereby increase your leads and sales.
Press Releases are another way to drive traffic to your site. There are websites that offer such services, for example, PRLog, or Press Release. If you want to increase eyeballs on your product offers or even drive traffic to a blog, they can help you prepare good copies that are newsworthy and share them out as press releases.