In today’s fast-paced digital world, it’s important for businesses to understand the buyer’s journey. Before making a purchase, the consumer …
The Biggest Milestones in B2B Social Media
Check out this infographic from Oktopost to learn more about the history of social media. JacquelineCommunity manager at Visual Contenting. …
The Anatomy of Social Media Graphics
This infographic from Giraffe Social Media discusses about how to create the most common forms of social media graphics to showcase …
How to Improve ROI In the Ever-Changing Era of Instagram Influencer Marketing?
Introduction In recent years, Instagram has become a powerful marketing tool for businesses. The platform’s popularity has given rise to …
Instagram Post Insights: 6 Essential Tips that Actually Work to Accelerate Your Growth
Introduction Are you looking to accelerate your Instagram growth? Knowing your Instagram post insights is essential for leveraging your followers …
7 Marketing Risk Management Mistakes to Avoid
Imagine a marketing professional about to launch a new campaign. They’ve devoted countless hours to planning, strategizing and envisioning its …
How and Why to Use TikTok for Real Estate Marketing
All real estate agents should learn about TikTok. This app exploded in popularity over the past few years, and all …
What’s the Difference Between Green Marketing and Sustainable Marketing?
People often use both green and sustainability to raise awareness and reference accountability for environmental protection — for instance, keeping …
The Future of Martech: 6 Emerging Trends for 2023
Marketing technology, or martech, is a rapidly evolving field that encompasses a wide range of tools and platforms designed to …
Marketing to the Layman: How to Market in Complicated Industries
Customers won’t buy what they don’t understand. That idea is straightforward enough, but applying it can be challenging when trying …
How to Avoid Exploiting Grief in Advertising
How can businesses connect with audiences on sensitive topics without appearing to exploit grief in advertising? This is a serious …
How to Use Freelance Marketers
Many businesses hire freelance marketers rather than employing the services of a full-fledged marketing agency. Freelancers often charge less for …
When and Why Should You Outsource?
Outsourcing is common, but is it right for every business? While it can increase organizations’ productivity and budget, it may …
Ethically Marketing Financial Services
Ethical issues have long plagued the financial services industry, from embezzlement and counterfeiting to criminal usury. However, it’s important to …
Marketing to Job Applicants: How to Attract the Best Talent
Recruiting qualified applicants can be a major challenge for any business, but the right marketing goes a long way toward …