Turning a website into a lead-generation machine is no overnight endeavour. There is no magic formula that anyone can follow …
Integrating Payment Solutions Into Social Media Platforms
Most marketers are well aware that the way people shop online has changed rapidly with the rise of social media …
Selling on Walmart vs. Amazon – A Guide for Beauty Sellers
The beauty industry is a vibrant and competitive marketplace, with consumers constantly seeking the latest products and trends. Choosing the …
Should You Be Doing Your Own Market Research?
Market research is the bread and butter of a budding company, propelling small businesses into a new era of customer …
A Guide to the Different Types of Ecommerce Photography
Every ecommerce company needs photography since it is essential to their success. Ecommerce photography is vital for any business’s website …
How Can Your Business Benefit from a B2B eCommerce Platform?
While up until a few years ago, customers had to walk to physical stores to buy the items they needed, …
Ecommerce Update – Technology and Trends in 2022 and Beyond
Technology first introduced e-commerce to the world around 43 years ago. In 1979, shopping via television was the norm. Consumers …
5 Marketing Tactics to Get More Conversions On Your Ecommerce Website
If your ecommerce website conversions are looking bleak, know that you are not alone. Converting passive visitors into paying customers …
Product Review Examples and Their Efficiency in eCommerce
Product reviews are one of the most efficient means to boost an eCommerce business. They can increase conversions, positively impact …
Guide to Crafting an E-Commerce Customer Service Strategy
Online shoppers can share their reviews about their purchases using different social media platforms. With a single tweet or status …
6 Tips to Get More Orders from Your Online Store
No matter the size or type of your online store, one of your ongoing goals is probably to encourage more …
eCommerce Statistics and Trends to Bring Businesses into 2021
Did you know that there are over 1.1 billion websites currently active online? And though as an e-retailer you may …
Ecommerce Marketing Strategies that Will Boost Your Online Sales
As an online retailer, most of you want to increase your sales. However, even applying the fundamental/basic strategy, you find …
The Beauty Industry and the Power of Connection
Marketing professionals are always looking for new ways to connect with their audience, and reach out to potential customers. But …
5 Visual Design Trends Proven to Increase Sales
It’s no secret that a variety of conscious and unconscious factors combine to make people decide to buy things or …