Freelance marketing consulting is an exciting opportunity to work independently while helping clients achieve their business goals. However, managing every …
Creating Compelling Marketing Content for Your Side Hustle
The gig economy is an expanding industry that was fueled by the pandemic. People turn to it to improve their …
The Evolution of B2G Selling and How Businesses Should Adapt
Over time, most businesses have introduced a number of different sales and marketing strategies to help increase their lead generation …
10 Creative Tips to Design a Website that Generates More Leads
Turning a website into a lead-generation machine is no overnight endeavour. There is no magic formula that anyone can follow …
Crafting a Visual Brand Identity for Your New Business
Humans are naturally visual creatures. They rely on sight to interact with everything around them, from recognizing faces to interpreting …
Creating Engaging Content for Workplace Safety and Compliance Training
Keeping employees interested in workplace safety and compliance training can be a challenge. After all, most workers would rather get …
Unlocking the Power of Employee Feedback Loops in Shaping Internal Marketing Campaigns
An employee feedback loop is a two-way communication system between workers and leadership. Ideally, it is open, and staff can …
Why Generative AI Can’t Replace Marketers
Will generative artificial intelligence (AI) soon replace marketing teams? It’s unlikely. AI models like ChatGPT and DALL-E are amazing pieces …
How Can Ongoing Training Enhance Creativity and Innovation in Marketing?
When should an employee’s training stop? The best companies to work for would say it never does. Savvy marketing companies …
Most Important PPC KPIs You Should Be Tracking: A Guide for Newbies
Advertising is crucial for every business. Spending sleepless nights and working relentlessly to create a path-breaking product could turn out …
Building the Bridge Between Marketing and Finance
The way marketing and finance departments work together can help or hurt a company. While each department has different objectives …
How Much Student Debt Will You Have From a Marketing Degree?
Is a marketing degree worth it when factoring in student debt? People with marketing degrees can earn a lot of …
10 Top AI-Driven Content Marketing Strategies in 2023
Content marketing has evolved from being a supplemental promotional tool to becoming the backbone of digital branding. The traditional methods …
Marketing to Military Members and Veterans
If a company’s customer base is made up of military members and veterans, finding ways to show a unique value …
Leveraging Gen Z Shopping Trends In Your Marketing Strategy
Gen Z — typically categorized as people born between 1997 and 2012 — has become a prominent consumer group in …