Social media has become an essential part of our lives, and it’s not going away anytime soon. With over three …
The Buyer’s Journey – How to Reach Your Audience at Every Stage
In today’s fast-paced digital world, it’s important for businesses to understand the buyer’s journey. Before making a purchase, the consumer …
What’s the Difference Between Green Marketing and Sustainable Marketing?
People often use both green and sustainability to raise awareness and reference accountability for environmental protection — for instance, keeping …
The Future of Martech: 6 Emerging Trends for 2023
Marketing technology, or martech, is a rapidly evolving field that encompasses a wide range of tools and platforms designed to …
Marketing to the Layman: How to Market in Complicated Industries
Customers won’t buy what they don’t understand. That idea is straightforward enough, but applying it can be challenging when trying …
How to Avoid Exploiting Grief in Advertising
How can businesses connect with audiences on sensitive topics without appearing to exploit grief in advertising? This is a serious …
How to Use Freelance Marketers
Many businesses hire freelance marketers rather than employing the services of a full-fledged marketing agency. Freelancers often charge less for …
When and Why Should You Outsource?
Outsourcing is common, but is it right for every business? While it can increase organizations’ productivity and budget, it may …
Ethically Marketing Financial Services
Ethical issues have long plagued the financial services industry, from embezzlement and counterfeiting to criminal usury. However, it’s important to …
Marketing to Job Applicants: How to Attract the Best Talent
Recruiting qualified applicants can be a major challenge for any business, but the right marketing goes a long way toward …
Can You Use ChatGPT In Your Marketing Strategy?
A big part of marketing today is capitalizing on the latest tools and technologies. Audiences and trends shift quickly, but …
How to Promote Your Business with Stickers at Corporate Events
Custom stickers can be helpful if you enter into the contract on a tight budget or search for a unique …
The Importance of Compliance in Pharmaceutical Marketing
Compliance is the touchstone for pharmaceutical marketing efforts. Advertising pharmaceuticals requires care and precision to convey accurate, up-to-date information. Otherwise, …
Using Cryptocurrency for Online Shopping and E-commerce
Cryptocurrency is like a digital genie that has granted us the power to transact funds with a simple click. Its …
How to Avoid False Advertising for Cosmetic Products
Marketing and advertising in the digital age have presented new challenges for professionals in the industry. The sheer number of …