Your brand identity is a reflection of what shoppers think of you based upon what you do, how you do …
How to Craft Brand Stories that Attract and Sell (Very Well)
The world of marketing is always evolving so fast most marketers fail to catch up. With trends coming and going, …
How Much Brand Governance Matters in Digital Era?
Is Your Brand Cohesive? Big Change Marketing Strategies to Govern Your Brand In today’s market, we think of brands as …
Is It Time to Rebrand Your Business?
We have witnessed a number of Australian companies, as well as those worldwide, changing their brands. If you have ever …
Key Elements of Developing a Consistent Brand Voice
How original is your content? Are the posts you share on different channels aligned and easily recognizable? Most importantly, if …
4 Key Reasons Poor Social Media Could Be Destroying Your Brand’s Reputation
Social media is an excellent way to create brand awareness. Millions of people already connect via social media every day, …
How to Create A Branding Style Guide [Infographic]
Your visual branding style says a lot about you. Whether your visual materials are for online or offline marketing, you …
Color Psychology for Marketing and Branding
The psychology of color is a complex topic that deserves more attention than it gets. Contrary to popular opinion, it’s …