There are so many brands and businesses today with adequate content to feed the average internet user. This has led …
5 Reasons Why Your Business Needs Content Marketing
Content marketing can be defined as the process of creating, publishing, and distributing the material to a target audience to …
Marketing Funnels and Customer Journey Maps: Two Buzzwords You Need to Know
Customers come in all different shapes and sizes. Some of them already have their minds made up when they come …
Using Pillar Content to Build Your SEO Approach
Introduction Nearly every business these days will appreciate the importance of adapting an SEO strategy into their marketing approach, or …
6 Marketing Data Tools that Go Beyond Google Analytics
Google Analytics has long been the go-to data analysis tool for site owners and digital marketers alike. Its relatively straightforward …
How Personal Branding Can Help You Grow Your Business in 2019
What do the likes of Tony Robbins, Arianna Huffington, Gary Vaynerchuk, and Grant Cardone have in common? If you’ve heard …
7 Email Marketing Trends to Start Implementing Right Now
The prominence of email in today’s society means people are accustomed to using it for work, social means and everything …
How to Optimize Your Marketing Automation Plan, Backed by Research
If you’re thinking about getting into marketing automation, having an effective plan in place will maximize your likelihood of success. …
How to Land Your Dream Marketing Job
If you have a way with words, enjoy creating content for websites and social media, and love statistics, a career …
Top 28 Social Media Tools to Make Your Job Easier
If you are struggling with multiple social media accounts or don’t know how to efficiently use social media to boost …
SEO and PPC: When Should You Use Them?
SEO and PPC are the prime components of search engine marketing. Both of these methods can be used to gain …
A Small Business Guide to Google My Business [Infographic]
Your business should be on Google My Business: a very useful free digital marketing tool that the data-chomping corporation has …
How Backlinks Can Kill Your SEO and What to Do about It
Backlinks are on top of the list of SEO ranking factors. That makes it crucial when it comes to ranking …
How to Effectively Promote Your Social Media Channels
In today’s smartphone world, where nearly everyone is on social media, your business has to have a presence. However, creating …
2019 B2B and B2C Content Marketing Statistics [Infographic]
If you ask marketers why they are allocating their budgets into content marketing, most of them will say that creating …