The season has a huge impact on consumer spending. An ad campaign that attracts buyers during the holidays may fall …
Most Important PPC KPIs You Should Be Tracking: A Guide for Newbies
Advertising is crucial for every business. Spending sleepless nights and working relentlessly to create a path-breaking product could turn out …
10 Resume Tips that Will Get You An Interview for An Advertising Job
Today’s employment landscape is full of uncertainty, and crafting a standout resume is more crucial than ever — especially for …
How to Avoid Exploiting Grief in Advertising
How can businesses connect with audiences on sensitive topics without appearing to exploit grief in advertising? This is a serious …
How to Avoid False Advertising for Cosmetic Products
Marketing and advertising in the digital age have presented new challenges for professionals in the industry. The sheer number of …
Build Customer Trust with Advertising Efforts
Building a bridge between name recognition and customer trust requires ongoing efforts and consistency. First impressions matter. Your advertising efforts …
How to Make TikTok Ads Stand Out
TikTok is a fun platform for creating a brand personality and presence. Companies whose customers are mainly Gen-Z may find …
Is Mobile Ad Targeting Right for Your Business?
Investing in mobile ads can be worth the effort when targeting strategically. With the proper resources at your disposal, you …
How to Make Your Banner Ad Both Creative and Effective
Banner ads are among the top forms of marketing in today’s online world, and they can be found in various …
5 Effective Visual Advertising Techniques
That old saying “a picture’s worth a thousand words” might be tired, but it’s never been more accurate in our …
How Do Ads for Millennials Differ from Ads Targeted to Gen Z?
Most Millennials (born 1981-1996) had some form of at-home access to the internet before leaving the proverbial nest, but still …
Digital Marketing for Doctors
In recent times, many doctors are very efficient, but due to lack of popularity and a clientele, they have been …
How to Identify Fake News on TikTok
Two things that have become very popular in the mainstream media over the last two years have been TikTok, and …
5 Tips to Help You Overcome ‘Writer’s Block’ When Writing Advertisements
It happens to all of us from time to time, at some point in our writing careers, inspirations are cut …
Why Transparency Is So Important in Marketing
The trajectory of COVID-19 is constantly changing. News and information around the subject has been mixed, vague and inconsistent at …