If you want to remain competitive both outside and within your local area, then marketing your brand is essential. It’s …
Why Color Schemes Matter Online and Offline
Colors fill the world all around us every day — from gorgeous sunsets to the color palette chosen for a …
Does Your Landing Page Impress Your Visitors?
You have just a few seconds to make a first impression, whether it’s online or in person. It takes a …
What Do Users Want from Your B2C Site?
A business-to-consumer (B2C) website has different considerations than a business-to-business (B2B) site and needs to speak to the needs of …
Why Your B2C Website Should Have a Blog
Deciding whether or not to add a blog to your business to consumer (B2C) website isn’t an easy process. There’s …
What Your Business Should Do More of At the End of the Year
The holiday season is a time when most companies do more business than the rest of the year. The time …
How to Prepare Your Small Business for the Holiday Season
The holidays arrive in a mad rush of events, with everyone preparing for festivities and shopping for gifts. No matter …
Don’t Underestimate the Power of Your CTA
A strong call to action (CTA) gives your site visitors clear instructions on what step to take next. It’s easy …
The Rising Power of Visual Content
By now, you’ve probably heard all the statistics on the power of visual content and how well people respond to …
9 Content Marketing Tips to Apply to All Campaigns
Content marketing still works for businesses who want to reach new leads and keep current customers engaged. Sixty percent of …
How to Incorporate Data Visualization into Your Next Marketing Campaign
We live in a highly digitized world. People see advertising on billboards, television, in printed material and online. Every day, …
What Your B2C Website Needs to Stand out from the Competitors
One constant in business-to-consumer operations is that you’ll have competitors, and if you don’t, you soon will. Sure, your current …
11 Evergreen Content Marketing Trends to Use Year-Round
Content marketing is still king when it comes to driving traffic to your site and getting the word out about …
Why Your eCommerce Site Isn’t Working for Your Customers — and How to Fix It
Does your eCommerce site leave something to be desired? If you have a high bounce rate or customers abandoning their …
9 Branding Strategies Your Company Is Missing Out On
Branding influences the way the world sees your business and dictates the standards and mission you project, but it isn’t …