To be successful, you have to think two steps forward. That’s why you should know 2021 video marketing trends. Read about them in the following article. Make your videos work for you.
2021 Video Marketing Trends. Think Today to Be Successful Tomorrow
People are visuals. They consume the information from the videos remembering 95% of its content. When comparing it to the textual content, the difference is impressive as the latter stores in mind of people for 10% only. The year 2020 let the marketers understand that video is the shortest way to reach the minds of their audience and catch them into the sales funnel. As of 2020, 81% of businesses use videos as a tool for marketing. And this figure will keep growing in 2021 as well. So how to keep up with all those video marketing trends? The answer is don’t keep up with them but stay ahead of trends.
Recommended: 6 Video Marketing Predictions for 2021
Trends in Video Marketing That Will Burst on the Stage in 2021
The statistic says that 6 out of 10 people prefer watching a video to reading the text. The prognosis for the future of Internet video content says the popularity of this kind of interaction between the company offering the product and its potential consumers will still grow. This trend makes it clear that adding a video to your advertising campaign or promotion is a necessity, not an option to consider.
However, the more offers there are on the market, the higher the competition is. The only way to stand out in the background of your business competitors is to give your viewers a better quality of the information making it more creative. Let’s get more specific about what is waiting for video marketing in 2021.
Live-Streams Will Keep Their Leadership
We all love popping into someone’s life. Stories on social networks let us become a part of the life of all sorts of people with who we feel close, in our lifestyle, interests, and hobbies. The emotional interconnection between the blogger who opens his/her life to other people can play in hand for advertisers. Advertising the products on Instagram, Facebook, or Snapchat stories is a good investment for 2021. The chances that your product will find a recall in the bloggers’ audience is much higher. The statistics on mobile video consumption claim a yearly growth of 100%, and it’s unlikely that this trend will go down in the nearest years.
The 360-Degree Video Technology Will Flourish
Innovations in video marketing are targeted at expanding the users’ role in a scene they watch on the screen. The 360-degree videos are the latest technologies with a promising future. They tell a whole story engaging the viewer and thus increasing the sales by 7%. Another strong point of this video marketing trend is that it’s interactive and allows the users to change the picture on their own, achieving the effect of self-presence in the video.
Tutorial Videos Are the Future
The current situation in the world has made millions of people work remotely. The new style of life demands new approaches to the interaction between employers and their employees. More and more companies create special video tutorials for their staff. The quality of the video content they share is important for productive and effective interaction. The use of quality video editing software with the possibility of making video screenshots and tutorial videos becomes crucial. Fastreel video editor can be used for these purposes. It gives a possibility of using templates and all sorts of video editing tools to create top-quality content.
Such an approach to training is cost-effective, and it’s for sure that this trend will keep its positions high in 2021.
The Future is for Webinars
Education and growing your professional level are the things that make you more competitive in the labor market. Although it’s now impossible to visit lectures and seminars of successful speakers, you can easily get the needed knowledge and experience buying watching their webinars.
Hidden in isolation, you can still use the possibilities offered by various online platforms and social networks and get the information you are interested in without leaving home. The statistics on the attendance rate of training webinars is 65.5%. Marketing webinars are less popular but still get a 36.6% attendance rate. About 62% of marketers use this tool in their content marketing strategy as from 20% to 40% of webinar attendees become qualified leads.
Long-Form Videos Will Keep Being Trendy
The particle of video content in marketing strategies is already close to 90%. Long-form videos are becoming more and more popular. The experience of the companies advertising their products in long-form videos showed a 50% audience engagement, whereas the result of the short-form video ads barely approached a third of the viewers’ engagement. The secret lies in the trust of the audience. Emotional connection is the thing that triggers sales. You’ll probably agree that it’s much easier to engage a person in what you offer in a 15-minutes long video than in a 3-minute video clip.
The content of long-form videos also matters much. Advertisers can gain the trust of people by showing them an expert thought on their offer or the process of their product production from the inside. Behind-the-scenes videos are also good for such purposes.
It’s fair to say that the production of long-form videos demands more investments. However, they are all justified, taking into account that online video marketing will worth $70 billion by the year 2021.
Personalized Videos – 2021 Trend
One of the video marketing trends to keep an eye on in 2021 is the personalization of videos. Addressing people in a video that was made specially for him or her makes them feel unique and important. Although you are limited to use such videos for your target audience only, the statistic says the game is definitely worth the candles. Sending your personalized videos in emails is said to increase the click rates by 300%. Such a step will definitely make your product look better, taking into account the competition, and the chances that your letter will be sent to spam get much lower.
Videos Will Be Silent
Have you known that 85% of Facebook users watch videos without turning on the sound? Watching videos in autoplay was the first push to this trend that is growing popular in other social networks as well. This is explained by the quality imagery, visualization, as well as subtitles that accompany a lot of Facebook videos. People get the message and understand the content of the video without the need to listen to it. Such a format can also be used for some how-to videos.
Final Thoughts
Video is no longer an option to consider in your marketing strategy. Thoughtful and regular utilization of video in your advertising campaigns is a powerful instrument to create effective sales funnel and attract new customers. By some estimates, more than 82% of the consumer internet traffic will be given to online videos. Those who fail to bring video content to their target audience are sure to be left behind all their competitors.
Quality video marketing content can be created using progressive and easily accessible software for video production and editing. Keeping up with the 2021 video marketing trends and providing your viewers with quality content is a way to the top.
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Community manager at Visual Contenting. Jacqueline loves to talk about social media trends, new technology and how they help businesses accelerate their marketing efforts.
