26 Conversion Rate Optimization Stats to Fuel Your Blog Strategy

Are you wondering why even after drawing in thousands of page views, not a lot of visitors are converting into leads or sales? This may be a case of poor optimization efforts. You may want to look into incorporating conversion rate optimization tactics into your marketing strategy.

Conversion rate optimization is an important performance metric and a marketing strategy for any business. When you have a website, and all your services and offerings are there, one of your goals should be to turn your visitors into paying customers. Conversion rate optimization strategies help you design your website in a way that will encourage visitors to take any desired action.

Whether your business goals include further growing your email subscription list, increasing quote requests, or driving more leads and sales, conversion rate optimization techniques can help you reach them.

With the right strategy, your business' blog can increase leads three times higher than paid search advertising. If this process is something you have never looked into, you may want to reconsider.

To help you create blog posts that motivate viewers to take action or reduce friction for potential customers, we've got some interesting conversion rate optimization statistics that can help set up your website for success.