Including ecommerce in your business operations is a perfect opportunity to expand your customer base. The reason is quite simple. Around 89% of the worldwide population had internet access in 2018. It means that you could turn millions of people around the world into customers. As you probably know, this is not something that can be easily achieved when running a brick and mortar store.

However, simply making an online appearance will not secure the coveted clicks and, even more important, a purchase. Online shoppers like to spend money on the internet. In the US only, they`ve spent around $340 billion online sales last year. Nevertheless, potential customers are not likely to flock to your website and embark on the frenzied shopping spree without proper cause.

The good news is that there are steps that can be taken to boost sales and incite loyalty.

The ABC of Successful eCommerce

Regardless of the type of business you’re running, having a great digital marketing strategy is always crucial. Nonetheless, there are additional perks that you can use to boost sales and make devoted customers come back for more.

Multi-Channeling as a Way to Drive Sales

Making use of multiple channels and platforms to reach potential buyers should not be neglected, especially since social networks play such a big role in our daily lives. To put it simply, by using one strategy at various platforms and channels, the opportunity to communicate with the customer multiplies.

And it’s not just about social networks. You should remember about all the available channels such as SMS messaging, email, printed ads, mobile apps, or promotional events to reach potential clients and encourage them to become paying customers.

The consistent, coherent message by a brand, as well as delivering that message across multiple channels at the right time, has the potential to transform a business.

Retailers are taking advantage of the multichannel strategy, as 73% of them are already using it. Of course, there are potential pitfalls with implementing multi-channeling. From customers who think retailers fail to deliver multi-channeling experiences promptly to those who feel overwhelmed by the complex juggling necessary to handle the multi-channeling strategy.

Reviews

Online reviews today are the best form of word of mouth. This should not be written off as unimportant because 59% of shoppers trust online reviews just as much as a personal recommendation.

What’s more, 82% of Americans will resort to online reviews before they buy a product they are interested in. The power of reviews is so strong that 45% of shoppers will have no problems purchasing a product they have neither used nor heard about before simply due to positive reviews.

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Make It Personal

We all like to feel special and appreciated. It’s simply part of our nature to crave attention and a personal touch. This is pretty much obvious in our shopping habits, which opens more possibilities for retailers in eCommerce. In this area, nothing seems as important as building reliable customer support. In fact, 56% of shoppers believe that customer support is the key driving force behind loyalty toward a specific retailer.

Here are other pieces that aid in creating a successful retail puzzle. Such as creating a membership loyalty program, responding to feedback and having customized promotions.

Since 21st-century human seems to tied to their mobile device with an umbilical cord, making mobile-friendly content is a must. Even more so considering that 62% of eCommerce sales come through mobile devices.

Recommended: 5 Strategies to Create Loyal eCommerce Customers This Year

Conclusion

It basically comes down to nipping it in the bud, which is to say knowing the crucial elements and then implementing them. All of the above tips need to be adjusted to fit with the type of business the person is running. However, once the basic ingredients are known, it simply takes some time to learn the nuances and then implement that knowledge to make the business a success.