If you have a way with words, enjoy creating content for websites and social media, and love statistics, a career in marketing could be for you. Whether you are already working in the field, or looking for ways to begin your career, it can be difficult to know how to get the job you want. Maybe you have seen an opportunity advertised and not sure how you can apply your experience to it, or perhaps you are just lacking in confidence to go for it. If you are looking for ways to land you dream job in marketing, this guide gives you some tips.
Marketing Niche
What marketing niche do your most enjoy? Marketing is a broad industry, and that means there is an opportunity to pick an aspect that you really enjoy for your career. Examples of marketing niches include copywriting, search engine optimization, video production, advertising design, and social media managers. If you know what area of marketing you want to go into, then you can begin to develop your skills in those areas in order to get your dream job.
Get Qualifications
If you haven’t worked in the marketing field before, it is worthwhile looking at some local or online courses that can give you the edge over the competition. Once you have finished your training, you can add it to your CV to help show that you are serious about pursuing a career in marketing.
Powerful CV
If you want to get your foot in the door and achieve an interview, you need to create a professional CV that stands out. If you haven’t had a job in marketing before, think about your previous employment and what parts could be applied to the role you are going for. For example, sales experience or customer service shows that you have confidence and a ‘voice’ that can be used in a marketing environment.
Your CV should also be clearly laid out, and ideally no more than two sides of A4 paper. It should detail your work history, qualifications, and training that you have gained, your personal statement, and contact details. A cover letter is also a polite way to introduce yourself and express your interest in the job.
Networking
You don’t have to be employed in marketing to attend a networking event, so don’t feel shy about going. It will give you an opportunity to make contacts in the industry and find potential employers. Look for events in your area, attend and talk to people. You never know what opportunities might present themselves.
If you are ready for a job in marketing, then you are in luck. The industry is ever growing, and there are a variety of entry level jobs as well as jobs for the more experienced. Keep committed to learning about your niche, create a professional CV and keep applying for jobs. Once you get a foot in the door, you can steer you marketing career in any direction and eventually land your dream job.
Community manager at Visual Contenting. Jacqueline loves to talk about social media trends, new technology and how they help businesses accelerate their marketing efforts.
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