There are many business owners in the industry who think that mobile applications are meant for big brands. This is absolutely wrong. There are a lot of small and midsize companies which are following the trend of mobile application. They understand that an efficient mobile strategy means more than a mobile friendly website. The sooner you understand this, the better it is for your business.
You might have noticed that a lot of small businesses you interact with on a daily basis have their own dedicated mobile app. This includes the corner coffee shop or even a spa downtown. Companies with a mobile application are ahead of the game and have taken marketing to a whole new level. If you are still not sure whether you want a mobile application for your business or not, here are some benefits of developing a mobile app for your business.
Increase Online Visibility
The biggest benefit of mobile application is that your business will have a higher online visibility. Every American spends about two hours on his mobile device everyday and this means that mobile applications make the most of the total usage. This also does not change the fact that mobile users are always on the lookout for different apps which will make their life easier. Having an online visibility will ensure that the consumer takes notice of the image or text you put up on your application. Even if you come on the way while they are using an app, it will make an impact on their minds.
Build A Direct Marketing Channel
Apart from creating a strong online presence, apps can serve many functions like providing information to consumers about the prices, products, user accounts, booking forms, search features, news feeds and so much more. It becomes easier to provide the essential information to your customers and this includes special sales and promotions. Everything is right at the fingertips for the consumer. It is possible to directly interact with the consumer through push notifications and you can constantly remind them about the products and services as and when there is an announcement to be made.
Give Value to Customers
If you have a loyalty program, you can simply digitize it. Rather than sticking to the old point collection program, you can make it possible for the consumers to collect the rewards through a mobile application. This means more returning customers and more downloads. Praxent mobile app development will help you achieve your long term financial goals through the use of a mobile application.
Build Brand Recognition
A mobile application can help you achieve a significant purpose of your business - brand recognition. A mobile app will become your blank billboard sign. This means you can do anything you want to do with it. You can make it as interesting, informative or happening as you feel like. However, what you really should do is create an app which has features that the customer would love to see while being easy to use and beautifully designed. As you get more consumers engaged with the app, they will be interested in the product or service you offer them and you will truly get noticed.
Enhance Customer Engagement
It does not matter what you are selling, there has to be a way for the customers to reach you and a mobile application will serve the purpose. When you have a messaging feature on the app, it can make a huge difference to the way you communicate with the customers. It is easier for the customers to simply click on the button and make a purchase or book a table or communicate with you.
Stand Apart from the Competition
While many business owners are still wondering about the idea of mobile application, you can make the big leap ahead of the competition. You can be the first one to offer a mobile application to the customers and this could possibly make a huge difference to your business. If you make a breakthrough introduction in the industry, the consumers will be drawn to your app and there will be higher downloads and an increased customer engagement.
Gain Customer Loyalty
The biggest reason why you should have a mobile app is to build customer loyalty. There are many channels of marketing and advertising and this is why it could be difficult to gain the loyalty of customers. Every business eventually loses the impact on their customers due to the immense amount of advertising that surrounds us. In order to make a true connection with the customers and to ensure that they are loyal to your brand, you will have to use a mobile app. It is not going to save your business but it is indeed a way of staying closer to the customers and to ensure that you are always a fingertip away.
Grow Your Revenue
If the consumers are satisfied with your product or services, the sales are going to improve. Majority buying experiences depend on how the customers are treated. If there is more interest in your business and more people are aware about the products, the consumer demand is going to grow. If there is a demand of your products and if you have customers who are keen to try your products, you will get significant returns.
Reach out to Younger Demographics
With a mobile application, it will be possible for you to reach out to the target audience. If your target audience is the younger generation, you will be happy to know that they can be easily reached out because they are extremely tech savvy. The younger generation is always on their smartphones and they make a buying decision by simply using the smart phone and your apps. When you display your products or services on the mobile application, they take notice and delve deeper into the same. Mobile apps can help you reach out to a wider audience at a lower cost.
Sync Email and Social Accounts
When a user downloads the mobile application, he creates an account on the same. This means you get information about their email address which you can use for email marketing. Further, in a mobile application it is possible to sync email and social accounts for the purpose of marketing. You will be able to reach out to the consumer through different channels of marketing all at one place.
Mobile phones account for a significant 52 percent of the online orders and the first form of interaction that a consumer has with a brand is through a mobile phone. There is a consistent rise in the usage of mobile due to the increased penetration of internet. If you are not using a mobile app which encourages more purchases, you are losing your consumers to the competition. A mobile application will make it easier as well as exciting for the customers to make a purchase. They will be able to gain an insight into the product or services you offer. The ever growing e-commerce market has seen a consistent trend in the increase of the usage of mobile application.
There are significant advances in technology and this has made it possible for brands to easily identify the target consumers and to reach out to them through effective means. With a mobile application, you can make it easier for the consumers to connect with you, to make a buying decision and to raise a query by sending you a message. The application should be effectively designed and it should be user friendly. If you design it well, it becomes possible for you to gain additional insights about the performance and usage of the app. This will also make it possible for you to make necessary changes if need be.
If you are still wondering whether a mobile application is going to help grow your business, there are no two ways about it. A mobile application will make significant changes to the business and it will show on the revenue. You need to identify the purpose of the mobile application and ensure that it is built in the right manner. Ensure that you include the necessary buttons and provide detailed information to the consumers on the app. Gone are the days when a website was enough for your business, even a mobile website will not do enough for your business and this is why you need a mobile application that serves the purpose. Whether you use it to display your products and services, or to simply share the latest information about your business, you need a mobile application at the earliest. No matter the size and type of your business, a mobile app will do justice to you and will help the business grow substantially.
Keep in mind that the mobile application should have a simple layout and should be user friendly. Do not complicate it with unnecessary information or images and make it easy to navigate for consumers of all ages.
Community manager at Visual Contenting. Jacqueline loves to talk about social media trends, new technology and how they help businesses accelerate their marketing efforts.
