Logo can be any symbol, design or alphabets that are designed uniquely, represents the brand of a company. Logo is an indirect way to communicate, that delivers the values to the targeted audience. Logo plays a vital role in the positioning of a brand and helps in recognizing the brand. Each and every single element of your logo whether a color, symbol, size or shape are responsible for delivering the hidden message about the business. At initial level, many companies use logo on different products like mugs, office stationary, as a promotional or advertising strategy to draw the attention of the potential users. Logo can also be considered as the distinguishing element from competitors. Moreover, a range of apps are launched like mint, quick books, mspy reviews for different purposes. In these diversified ranges, a logo maker app is here to help you out.
Common Components of Logo
While designing a logo you must take care of three salient components. These are slogan, logotype and Icon.
Logotype
Logotype is considered as the fonts or typeface that helps in depicting the name of the brand. The logotype should not be too stylish and complicated that create difficulty in memorizing or recognizing the brand by users.
Logo Icon
Logo icon is referred as a brand mark that serves as an emblem for a company. Well established companies prefer logo icon without any slogan or typeface. While designing logo icon try to come up with peculiar ideas that represents the vision and purpose of company.
Slogan
It is brief description of a company that describes the core business. Many companies, with the passage of time keep on modifying their slogans as per new product and demands in the market. Using slogan is also considered as a way to draw the attention of potential consumers. Rhythm in slogan is also a strategy to retain the brand image and name in the mind of users.
Features of Logo
Color
Blue color is often used by the organizations that deals in health and medication. Yellow is a sign of fun, exuberance and energy. Green elicits the feelings of calmness and nature friendly.
Shape
Customer orientated organizations mostly prefer circular shapes. As it is a sign of peace, calm and care. In correspondent to this the organizations that are tough and business oriented use triangular shapes in their logos.
Symbols and Images
Many logos are comprised of letters, shape and colors. But using symbols or images is also an intriguing way to attract customers or to leave a mark in their minds.
What Next?
Executing the best marketing plan is the dream of every business owner. The only reason behind is to attract the customers like a magnet. So despite of waiting for the customers that they will struggle to find you and fulfill their needs. You have to build a strong authentic source of presence in order to draw attention of the targeted consumers. After making a well-designed logo now it comes to take your business to the next level through various marketing strategies.
Community manager at Visual Contenting. Jacqueline loves to talk about social media trends, new technology and how they help businesses accelerate their marketing efforts.
