What do you take for granted?
You’re probably used to shopping on Amazon, socialising on Facebook and using your Apple computer at work.
What if the companies providing these items didn’t exist?
Yes, it's unthinkable. But looking at the largest companies in the world and their histories, you realise our lives could have been entirely different.
We all know about Steve Jobs and his Apple dreams. But do you know about Ronald Wayne? He was a founder, but then sold his Apple shares for only $800.
Today Apple is the market leader. What if Ronald continued working at Apple in 1976? Would our tech world have been different?
How many ‘Likes’ do you give on social media every day? At one stage the button was labelled ‘Awesome’. Do you think it would have been as popular under a different name?
Mark Zuckerberg led this company to revenue of $357 Billion company. Luckily he proved why he earns a huge salary. He vetoed the decision, changed it to ‘Like’ and today we all love him for it.
One word can make all the difference.
These companies are all relatively young. But some large organisations prove their worth over decades. How do they survive changing markets?
For Johnson & Johnson, the secret lies in consistency. In 131 years this brand only had 9 CEOs. Their long-term involvements resulted in long-term success.
Would it have been different if one CEO retired too early?
In contrast, Berkshire Hathaway benefited from the change. Warren Buffet was only a shareholder of the century-old company. But after a conflict with the CEO, Warren took over. Was it this adjustment that resulted in today’s revenue of $418 Billion?
Take a look at this infographic by EP Capital. These types of stories are woven into the legacies of all the largest companies in the world. We don’t know what could have been different. But while you make your next online purchase, I know you’re happy it turned out this way.
Community manager at Visual Contenting. Jacqueline loves to talk about social media trends, new technology and how they help businesses accelerate their marketing efforts.
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